Organisation Evaluation Strong Marketing

Question: Identify the concept of corporate objectives and evaluate an organization with information available in the public domain. Discuss marketing orientation concepts (i.e. the marketing concept, the selling concept or production concept) Explain with examples which concept your organization follows. What is your organizations core marketing strategy? Discuss the strengths andweaknesses of the current marketing strategy and explain how this strategy will help your organization reach its corporate objectives. Answer: By corporate objectives it can be said, a set of well defined realistic aims set by an enterprise which has an influence over its internal strategic decision-making. Generally under a corporate objective a target is set by an enterprise with a time frame to achieve it. Depending on the target completion, the success of the company is measured (Jensen, 2000). The organization taken into consideration here is Nike. When it comes to sports apparels or sporting equipments in the world, Nike is regarded as the largest manufacturer. The company has the following corporate objectives:- Improve and sustain its position as the Number #1 athletic brand in the world Keep the momentum continuous. Intensifying products based on needs and preferences of women. Managing international business better. Explore new products and markets catering to meet the matured requirements of the world customer. Efficient inventory management. Continue to increase profit margins. The enterprise within the sports industry operations in all countries and their main aim is to move into less developed countries too. The more the company is able to reach out to the end user the more will be its success level (Madondo, n.d.). Marketing concepts or strategies are the steps or planning a company does for building up relationship with their customers. These we basically effective measures taken to achieve a certain result. Here in our todays discussion Nike too is taking up the following marketing concepts to strengthen its base in the market. Nike's marketing strategy based on the following concepts- Marketing concept The strategy taken up by Nike for marketing its products are resting on its products completely. By choosing a favorable product the company creates an optimistic image about itself. Investments for promoting products and commercials are high for Nike. Selling concept The selling strategies taken up by the company focus on consumers and products. Their mission is quite simple. That is every athlete in the world must feel innovation and interest in their genre which is sports. Production concept Being the largest exporter of fitness and sports equipment, Nike continuously tries to predict what the need of the customer is. It is their innovation in production that sets the company apart in the world from others. The company understood it is best to promote their shoes as an additional product in an athletes bag along with their traditional shoes. That way it became an everyones choice in a very short time (Burnett, 2008). Nike opts for various strategies for aiming to reach their immediate users, sportsmen and athletes. One of the best strategies used is product sponsors made by well known sports person or teams or celebrity athletes. The company also styles its products with an objective as a part of their marketing strategy. There is a weakness related to this current marketing strategy of Nike. First of all there is limitation in their product mix and also their presence does not cover all the markets. For the brand image this weakness acts negatively. The organization can erase this weakness by keeping product simplified and under the reach of the common man. It has to increase its global distribution chain in a better manner to reach out to everyone out there. The strong image of Nike is based on its product quality solely; It is only through their products they can do effective marketing. Their effective marketing helps increase their strength in turn. Cutting edge designs, unique design, durable footwear, apparels and equipments are the trademarks of the company. Focusing on the strong marketing, sleeping and production concepts the company can strengthen its base in all the countries of the world (Ahmed, 2016). References Ahmed, R. R. (2016). Strategic Marketing Plan of Nike. Shaheed Zulfikar Ali Bhutto Institute of Science and Technology. Burnett, J. (2008). Core Concepts of Marketing. Global Text. Jensen, M. C. (2000). Value Maximization and the Corporate Objective Function. Harvard Business School. Madondo, S. (n.d.). The Objectives of Nike. Academia.