Ethics & Social Responsability in Strategic Management Essay

Ethics & Social Responsability in Strategic Management - Essay Example could result in delay in supply of any one of them and consequently delay the launch. Â   The delay in projects, especially when the dates are announced, may corrode the reputation because the businesses build their credibility on the efficient and timely delivery of their projected target objectives. Mutual trust between business partners is also an important part of business processes and withholding of crucial information corrodes their credibility in the market that may result in loss of business in future. Â   The companies had not been able to launch successfully a commercial satellite primarily because it not only is high cost venture with costly software and hardware, the amount of contract is also dependent on the size of the anticipated market, the number of competitors and the whether the imageries would be used by the military and local agencies. Secondly in the case of the delays in launch, the preferences of the market may change, resulting in huge financial and business loss. Satellite programs are dependent on the venture capitalists for their finance and in case, they are not able to acquire advance contracts or their rivals are able to gain leverage, the venture capitalists are likely to withdraw from the business that may force the companies to stop production, leading to bankruptcy. The venture capitalists look for companies that could acquire advance contracts so as to ensure success for their investment. The current problem mainly cropped up because there was great chances of delay in the officially stated launch date of the satellite due to the fact that the satellite camera sub contractor was having problems with the development of thermal stabilizers for the instruments. The development of the thermal stabilizers could take up more time, thus delaying the launch by twelve to eighteen months. If the launch date is officially delayed and advanced by another one year, the company is

The causes and consequences of an investment project of x (a Essay

The causes and consequences of an investment project of x (a corporation) - Essay Example The paper also analyzes and discusses change in capital structure and the consequences of change in the structure. This is to enhance understanding of this project and, thus, promote its implementation. The project would involve introduction of various assets like planes and offices that make the company incur costs. These costs fall into two categories, namely, assets’ costs and implementation costs. According to QA (2012), the project was initiated on July 2012 and it was approximated to last for about five months. However, the assets involved have long-term durability. This would make the project viable despite the costs expected to be incurred. An expanded business would result in increased revenues. This increase in revenue would raise the profit margins of the company (Megginson & Smart 2008). The company would use the increased profits to recover the costs incurred during project planning and implementation. Since the project would go in phases covering two years, the process of recovering costs will not be instant. The rate of return for this project is recommendable, since it involves assets leading to increased business. The net present value of the assets introduced in this project is $ 50 billion. Previously Qatar Airline had been financing its projects through several capital structures. Capital structure of an organization consists of debts and equity funds (Woelfel 1994). The major capital structure previously used by Qatar Airline was a borrowing from financial institutions, since the earlier projects were not large in magnitude. However, issuing of bonds sometimes proved to be a mandatory requirement, since they served as a supplement. The current projects are large and, thus, they need many resources in order to implement them. This has caused this company to shift from this funding structure to a new one. Qatar Airline uses dividend payout, retained earnings, and issues of shares to fund its projects. Dividend payouts

Online Travel Industry And Online Travel Agency Tourism Essay

Online Travel Industry And Online Travel Agency Tourism Essay In Europe, consumers typically have at least 4 weeks of vacation time annually compared to just 1 or 2 weeks for the average American; that spells multiple trips booked every year. It should come as no surprise then that online travel growth rates remain far higher overseas And then theres Asia. Fifteen years ago, few consumers in India and China could afford to travel outside their home nations. But thanks to a rising middle-class consumer, Asians are increasingly traveling both domestically and abroad. In fact, according to the China Daily newspaper, international travel has grown more than 50-fold in the past two decades. Rapid growth in the online travel business has helped fuel impressive sales gains for a handful of online travel companies. But thats only half the story online travel websites are also far more profitable than traditional offline travel agency operations. The reason is simple: scalability. Specifically, when a traditional travel agency wishes to expand, it has to hire more agents. Meanwhile, expanding abroad requires setting up a local office with agents speaking the local language, and that type of infrastructure can get expensive. But in the online world, once a website is designed and set up, it can handle a tremendous number of users. Growth in sales does not necessarily require commensurate growth in the labor force a handful of website designers and technicians can maintain the site regardless of the number of customers served. This scalability is behind the fat profit margins enjoyed by online travel firms. Travel and tourism are among the biggest industries worldwide, and more than 80 percent of the travel sold in the United States is now purchased online. With more consumers using the Internet to plan their vacation getaways, online travel agencies have been growing in popularity, helping to increase business in the travel industry overall. Aside from booking travel packages, many travelers go online in search of travel reviews before making a final decision about their choices. Reports show that more travelers who have traditionally booked trips offline are checking out vacation destinations, as well as travel and hotel rates, online. India Context The Indian Scenario The online travel market in India has witnessed tremendous growth and is attracting large number of national and international players. Private equity players have made huge investments in the online travel agency (OTA) segment in the past few years. Some facts : Total tickets available for sale (Only Domestic) per day are : 275,680 Total Ticket Sold by all OTAs per day =   51,690 Market size for Indian OTA Industry in Domestic Flights:   9000 crores   approximately Nearly 40% of the tickets sold are through OTA. On an average, every aircraft in India does 5.6 flights per day If airlines could further manage route optimization and do 1 more flight per day, at 6.6 flights per day, OTA Industry Sales will be up by 15% The first online portal for India was Indiatimes.com launched in the year 2002. Subsequently the following companies joined the bandwagon. Indiatimes 2002 Make my Trip.com 2005 Yatra.com 2006 Travel Guru 2006 In the pages that follow we will research on one of the most successful company in India in this Industry which is Make my trip.com. About the company and the respective concepts, impact, future Nurtured from the seed of a single great idea to empower the traveller MakeMyTrip went on to pioneer the entire online travel industry in India. MakeMyTrip has revolutionised the travel industry over the years. This is the story of MakeMyTrip, Indias Online Travel Leader. MakeMyTrip.com, Indias leading online travel company was founded in the year 2000 by Deep Kalra. Created to empower the Indian traveller with instant booking and comprehensive choices, the company began its journey in the US-India travel market. It aimed to offer a range of best-value products and services along with cutting-edge technology and dedicated round-the-clock customer support. After consolidating its position in the market as a brand recognised for its reliability and transparency, MakeMyTrip followed its success in the US by launching its India operations in 2005. With the foresight to seize the opportunities in the domestic travel market, brought on by a slew of new airlines, MakeMyTrip offered travellers the convenience of online travel bookings at rock-bottom prices. Rapidly, MakeMyTrip became the preferred choice of millions of travellers who were delighted to be empowered by a few mouse clicks! MakeMyTrips rise has been lead by the vision and the spirit of each one of its employees, for whom no idea was too big and no problem too difficult. With untiring innovation and determination, MakeMyTrip proactively began to diversify its product offering, adding a variety of online and offline products and services. MakeMyTrip also stayed ahead of the curve by continually evolving its technology to meet the ever changing demands of the rapidly developing global travel market. Steadily establishing itself across India and the world, MakeMyTrip simultaneously nurtured the growth of its offline businesses like its franchises and affiliates simultaneously, augmenting the brands already strong retail presence further. Today, MakeMyTrip is much more than just a travel portal or a famous pioneering brand it is a one-stop-travel-shop that offers the broadest selection of travel products and services in India. MakeMyTrip is the undisputed online leader, with its share of the travel market extending to more than 50% of all online sales, a fact evinced by the trust placed in it by millions of happy customers. Remaining reliable, efficient and at the forefront of technology, MakeMyTrips commitment and customer-centricity allows it to better understand and provide for its customers diverse needs and wants, and deliver consistently. With dedicated 247 customer support and offices in 20 cities across India and 2 international offices in New York and San Francisco (in addition to several franchise locations), MakeMyTrip is there for you, whenever and wherever. MakeMyTrip Limited, the parent company of MakeMyTrip (India) Private Limited and MakeMyTrip.com Inc., Indias largest online travel company1, today announced that it has priced its initial public offering of 5,000,000 ordinary shares at a price of USD14per share. The companys ordinary shares will begin trading on the NASDAQ Global Market on 12 Aug 2010 under the symbol MMYT. The companys services and products include air tickets, customized holiday packages, hotel booking, railway tickets, bus tickets, car hire and facilitating access to travel insurance. Through its primary website, www.makemytrip.com, and other technology-enhanced platforms, the company provides access to all major domestic full-service and low-cost airlines operating in India, all major airlines operating to and from India, over 4,000 hotels in India and a wide selection of hotels outside India, Indian Railways and several major Indian bus operator Makemytrip.coms three-month global Alexa traffic rank is 1,823. Visitors to the site spend roughly 51 seconds on each pageview and a total of three minutes on the site during each visit. It is located in India. Approximately 43% of visits to the site are bounces (one pageview only). Makemytrip.com has been online for more than ten years. MakeMyTrips Products: International and Domestic Air Tickets, Holiday Packages and Hotels Domestic Bus and Rail Tickets Private Car and Taxi Rentals MICE (Meetings, Incentives, Conferences Exhibitions) B2B and Affiliate Services Management: A young company that has quickly become the leading travel service provider in India and the most trusted name in the industry, MakeMyTrips spectacular success is in no small part due to the unblinking vision of its senior management team and the dedication of its employees. MakeMyTrip employs over 700 Trippers from the travel, tourism, hospitality and technology industries. Deep KalraFounder Chief Executive Officer Mohit GuptaChief Marketing Officer Rajnish KapurChief Innovation Officer Mukesh SinghSenior Vice President Technology Development Anand KandadaiSenior Vice President Outbound Tours Keyur JoshiCo-Founder Chief Operating Officer Rajesh MagowCo-Founder Chief Financial Officer Amit SomaniChief Products Officer Amit SaberwalSenior Vice President Retail and Business Development Rohit HasteerVice President Human Resources Summary Name Age Since Current Position Kalra, Deep 41 Chairman of the Board, Chief Executive Officer Magow, Rajesh 41 Group Chief Financial Officer Singh, Mukesh 34 2009 Senior Vice President Technology Department Joshi, Keyur 37 Group Chief Operating Officer Gupta, Mohit 36 Group Chief Marketing Officer Somani, Amit 38 2010 Group Chief Products Officer Adusumalli, Ravi 34 2005 Director Aggarwal, Sanjeev 50 2006 Director Guleri, Aditya 45 2007 Director Wolf, Philip 54 2005 Director Gowrea, Gyaneshwarnath 44 2009 Director Janally, Mohammad 27 2009 Director Gour, Vivek 47 2010 Independent Director Lalonde, Frederic 37 2006 Independent Director MakeMyTrip Values We, at MakeMyTrip, abide by our companys core values in our every endeavour. It is these values that have taken us where we have been and will take us where we are going! Excellence: We must strive for excellence in whatever we do. Focus on continuous improvement in interactions with people, efficiency of processes, and the wellbeing of the organization. Customer Centricity: We must maintain focus on our customers, both internal external, by giving them priority. Strive to exceed their expectations in terms of the value and quality delivered. Integrity: We must ensure consistency between our words and actions, always delivering what we commit. We can thereby maintain transparency, trust and accountability. Accountability: We must feel responsible and accountable for the commitments we make and the quality of the results we deliver to all our stakeholders. Innovation: We must continually apply intelligence, reason and technology to our work and environment. This will allow us to take informed risks and champion new ideas to improve our business as well as the community. Teamwork:  We must foster an environment wherein we can efficiently utilise the abilities of all team members to achieve goals. We should work on the premise that the whole is greater than the sum of the parts. [emailprotected]: We must create and maintain an atmosphere of fun while at work, making work a happy place we can all look forward to. Empowerment:  We must give fellow colleagues the opportunity and freedom to think and act in ways that will allow them to get the job done, and yet be consistent with the processes laid down. Passion for Winning: We must have a can do attitude, not take no for an answer and believe that nothing is impossible. This will allow us to work relentlessly toward achieving our goals and honouring our commitments. Respect for People: We must give everyone, with whom we interact, respect and consideration. Awards Recognition Not without reason, MakeMyTrip has garnered the trust of over two million satisfied customers as well as the respect and acclaim of the entire travel industry and business world. Travel Business : Great Places To Work 2010 2nd Best Company to Work for #1 in Professional Services Superbrand India 2009-10 Great Places To Work 2009 #2 in Professional Services Best Travel Website CNBC Awaaz 2008-09 Most Visited Travel Website comScore 2005-09 Most Preferred Online Travel Agency Travel Biz Monitor Survey 2008 Number One Online Travel Agency JuxtConsult 2008 Gold and Silver Abby Award 2007-08 Among the Top Ten Websites visited by Indians comScore 2007 Nominated World Travel Awards WTA 2007 Among 100 IT Innovators NASSCOM 2007 Best Online Travel Company Galileo Express Travel World 2007 Emerging India Award ICICI Bank CNBC TV18 2006 Asias Hottest Technology Startup Red Herring 2006 Airline : Air Canada Outstanding Performance 2008 Singapore Airlines Top Passenger Agent 2007-08 British Airways Outstanding Revenue Contribution 2007-08 Air Mauritius All India Top Ten Agent//Top North India Sales Award 2006-07//2007-08 Cathay Pacific Outstanding Performance 2007 Malaysia Airlines Top Agent Award 2007 Lufthansa Outstanding Performance 2006-07 Kingfisher Airlines Outstanding Performance 2006-07 Indian Airlines Achieving Highest Domestic Passenger Sales 2006-07 Air India Outstanding Contribution to Passenger Sales 2005-06 Jet Airways Award of Excellence 2005-06 Gulf Air Continuous Support Impact There was a time when Indian families would plan their annual trip six months in advance, after spending long, sweaty hours queuing up in front of ticket booths. It sure wasnt easy. But in 2005, Deep Kalra, CEO and founder of MakeMyTrip.com, changed all that. He brought the concept of Online Travel Agents (OTA) to India and revolutionized the way the Indian middle class travels and plans their vacation. Today, the rise of Internet credibility coupled with falling rates of air travel has helped OTAs catapult to glorious success. And with a turnover of Rs 2,200 crore, MakeMyTrip.com has been a pioneer in the OTA success story. With over 50 percent market share, its the single most recognized and trusted player in the OTA industry. Future FUTURE : Focus on Advertising Strategy: Aim of MMT is to establish the brand. The focus is not just to provide cheap tickets. Advertising helps in getting your message across to the target audience more effectively. And with more and more players entering the segment, it is necessary to advertise to ensure you have captured sufficient mind-share. Again, the product basket that MMT offer is growing and our customers have to be updated accordingly. Expansion of Capacity : MMT is trying to expand capacity with caution, especially because the sector is capex hungry for the suppliers. We, at MakeMyTrip, have learnt that our suppliers are very important. Unless we make sure our suppliers business is profitable, we wont be profitable. Revenue breakup between MMT businesses: Between hotel and air, air captures a much higher percentage two-thirds of MMT business. But other product lines are growing fast, especially hotels and buses. The effort is to reduce reliance on a single line of business. While MMT lead the sector in terms of air tickets, MMT are continuously focusing on non-air products to increase their share of revenue as well. competing players Travelguru: A revolutionary online travel solutions destination, Travel Guru India has set the benchmark in the industry. With our affordable plane tickets and air tickets reservations, our travel gurus offer the most economical solution for every travel need. The travel guru mantra is based on the concept of making air tickets reservations an easy and quick process for every traveller. With the help of travel gurus, travellers can access the best fares for Travel Guru India and Travel Guru international holidays, business trips and corporate travel. The Travel Guru signature services guarantee a trip of a lifetime to any destination in India or across the globe! A trendsetter in the travel industry travel guru com offers the benefits of safe, comfortable and convenient travel at affordable fares. At travel guru com travellers can book affordable plane tickets and make domestic and international air tickets reservations. The travel gurus can also assist you with selecting a luxurious hotel to complement the travel guru air booking service. Just log on to travel guru com to book affordable plane tickets and hotel rooms for worldwide destinations. Get all the benefits of the travel guru services with just the click of a mouse! With Travel Guru India and Travel Guru international have a range of unmatched services at your fingertips. The Travel Guru services include: Air ticket Booking: Travellers can search for, compare prices and book affordable plane tickets for their chosen sectors of travel at the website. You have a comprehensive choice of airlines for low-cost, affordable plane tickets as well as for full-service airlines. Once youve made your selection just click for any air tickets reservations. Leave the rest to the travel gurus and get set to take off into the skies. Hotel Reservations: While on holiday come home to a luxurious hotel, at affordable rates. Travel Guru offers include domestic and international hotels at discounted rates with no compromise on quality, services and comfort. Take your pick from the wide selection of premium hotels that include Travel Guru India and Travel Guru International options and get your Travel Guru booking in an instant! Yatra:- Yatra Holiday Lounge is a premium, one-stop-shop for all your travel needs. Located at a convenient point within your city, the Yatra Lounge is where customers can walk in and plan their travel in privacy and comfort. When you visit a Lounge, a trained Yatra Travel Experts assists you with all aspects of your travel: booking flight tickets, hotels, cars, buses or holidays. We can even assist you with travel insurance and visa processing. The Yatra Travel Experts can also help you create customized holiday packages. The Holiday Lounges are open from 10:00 am to 7:00 pm, Monday to Saturday. Cleartrip:- MyTripYatra is dedicated to help customers to build their clear trip and cruise along with their Yatra to nirvana. As our name suggests Yatra we extend our services to provide facility for convenience of our clients to choose gamut of services like cheap air tickets on air Deccan, jet airways, Indian airlines, spice jet airlines, and air India. My Trip Yatra is a unique concept of taking offers from various online travel agents like makemytrip.com, cleartrip.com, yatra.com, travelguru.com to their customers. There are online discounts with cheap flights and hotels across the globe. Here you are free to see cheap fares, discount on airlines, offers on hotel bookings, holidays, at affordable prices for your yatra. For Cheap Air travel trip or planning Goa holidays, or looking a hotel in Goa, our way of make my trip endows you the chance to make your own cleartrip. We will add cheap hotels across the country and keep on adding different destinations like cheap flights from Delhi to Mumb ai, cheap flights from Mumbai to Delhi starting from 500 Indian Rupees.Coimbtaore FlightsAizawl FlightsColombo flights In order to spread wings of My Trip Yatra, we have affiliated ourselves with Yatra.com, one of the leading travel agents of India. Yatra.com provides cheap flights of Air Deccan, Indigo airlines, Spicejet airlines, Jet airways, Kingfisher airlines, paramount airways, go air, jetlite airline (formerly known as air Sahara airlines). Yatra.com provides unique features of At Yatra, we pay for your flights delay offers, thank you coupon code worth RS 250 if you book again with Yatra.com, various cash back offers with ICICI bank, Master Card, etc. Yatra.com also provides Yatra miles a proprietary product to redeem those miles against discount on cheap flights, cheap hotels, holidays and other packages such as Honeymoon packages, adventure packages. Yatra.com has been funded by Network 18 group that operates online websites like Moneycontrol.com, storeguru.com, buzz18.com, josh18.com, ibnlive.com, indiwo.com etc. It has also been funded by Reliance Anil Dhirubhai Ambani group. We are proud to be an affiliate of Yatra online Pvt. Ltd. Yatra online has given us platform to promote their products online. Yatra online makes seamless transaction of products like flights, hotels, holidays, Buses, and cars. Yatra online thru its website Yatra.com makes a perfect partner to any online travel agent. Cleartrip is premier travel company of India that offers exclusive facility to travelers in planning of your trip. You can plan your holiday or business trips with Cleartrip and you will get many advantages over other travel planners. Cleartrip provides many benefits to travelers such as expediency, various options for booking, great competitive prices and in-depth details of many travel options, destinations and support. You can book flights, hotels, train tickets, complete holiday packages, travel insurance and much more from Cleartrip. Cleartrip provides booking facility for over 5,500 domestic hotels and around 109,000 international hotels. Clear Trip was launched on 4 July, 2006 and within a span of 4 years it has established itself as a premier travel planner company. Cleartrip start providing SMS based ticketing service that allows you to book tickets using mobile phones. From 2008, clear trip also started providing rail tickets in India with cooperation with IRCTC (Indian Railway Catering and Tourism Corporation). Clear Trip has won many awards for its great services. It was given best travel website award in 2006 and 2007 consecutively. Clear trip is known as Google of Travel Websites as it provides tons of useful information about travel sector. In 2007 it also won the prize of most user friendly website of travel sector. Since its inception in 2006, Cleartrip has become a market leader in travel sector for providing simplest and most diverse travel planning options and best deals. You can get higher discounts on flight tickets if you choose Clear trip as your travel planner. Getting travel and tourism information had never been so easy before Cleartrip. You can find every specific detail about all cities in India along with travel options available, hotel available in that city, flight services, car rental services and main tourist attractions in that city. Online flight ticket booking is very easy with Clear trip services. You can just feed the departure and arrival destinations and timings and its internal search engine will provide you a detailed list of all flights available for your journey. You can easily compare flights of different service providers such as Jet Airways, GoAir, kingfisher, Air India and many more. If you are booking your tickets well in advance then you can also get many Cleartrip offers that will help you to save huge money on your travel. Cleartrip started its operation with a goal of making journey planning easier and hassle free and with its state of the art services it has surely achieved its goal and continue to growing with a fast pace. use the company balance sheet 3 years for the references and figures figures could be sales volume, business volume, market penetration, product mix, pricing of the product over the years v/s competition Customer Profile end users who are they- customer opinion In a cut-throat industry like OTA, how do you maintain competitive advantage? Deep Kalra, Founder CEO: Creating an experience for the customer is very important. Every OTA player today is focusing on providing more value for the customers time and money. The focus this year for MakeMyTrip is to move beyond customer satisfaction and towards creating customer delight. Also, we take pride in our customer relations; we have customer testimonials that speak very highly of our customer care executives. Being ahead on the technology curve is what gives us an edge. Its very important to keep on upgrading and reinventing new processes to enhance customer experience. Whats behind your advertising strategy? Deep Kalra, Founder CEO: Its very important to establish the brand. For us, the focus is not just to provide cheap tickets. Advertising helps in getting your message across to the target audience more effectively. And with more and more players entering the segment, it is necessary to advertise to ensure you have captured sufficient mind-share. Again, the product basket that we offer is growing and our customers have to be updated accordingly. Whats the revenue breakup between your businesses? Deep Kalra, Founder CEO: Between hotel and air, air captures a much higher percentage two-thirds of our business. But other product lines are growing fast, especially hotels and buses. The effort is to reduce reliance on a single line of business. While we lead the sector in terms of air tickets, we are continuously focusing on non-air products to increase their share of revenue as well. Criticism Some customers complain about Makemytrip not giving the complete terms of ticket (baggage allowed, flexibility to change date of travel or cancel the ticket) before booking the ticket. Some complain about false promises before booking the ticket. They warn potential customers to get the terms of the ticket in writing or email before going ahead with the phone booking. Refunds to credit cards are sometimes delayed. It is believed that calls to customer care in case of booked tickets is low priority in call queues compared to calls to buy tickets. There is undue delay in getting service in case of getting help on already booked ticket. The escalation process in case of complaints is not published on their website. Estimated waiting period or the position in the call queue is not announced. Other customers have warned that the websites Believe It Or Not promotion is indeed too good to be true. While MakeMyTrip promises you free domestic air travel once youve arrived in Inda, all such ai r travel must be booked 21 days in advance of the trip. And even if you attempt to arrange it that far in advance,  Make My Trip  makes this process very difficult, if not impossible. You will be booked on overnight flights, trips that should take three hours will wind up taking two days, and in some cases you will wind up paying taxes and fees that exceed the actual cost of the ticket, had you booked it yourself.   Customer Opinion As per various feeback posted on the website following is the broad feeback given : The call centre agents are well trained and they know their job Phone / Voice Menu is customer friendly Quick Customer responses where required on email

Free Measure for Measure Essays: Social Injustice :: Measure for Measure

Social Injustice in Measure for Measure Social justice is a topic known all to well in today's society. Such issues as social heirarchial structure and unjust representatives of citizens of nations are issues in need of attention by those in power. Corruption, lies and greed by those in power however stand in the way of this form of justice from occurring, leaving many with little or no social status open to prejudice on race, religious and sexual grounds. William Shakespeare illustrates the ease in which power can corrupt in his play, Measure for Measure. In Measure for Measure, a leader corrupts the legal system for his own benefit. Vienna is being lead by Angelo, a name reflecting 'bad angel', and the city has been outraged due to his corrupt ways. The play is based around the court case of Claudio and the injustice delivered to him by the corrupt leader for a crime that some would consider being trivial. Claudio had made love to his fiancée prior to their marriage. At this time in Vienna, this was a crime punishable by death and Angelo was quick to pounce on this fact, sending Claudio to gaol and sentencing him to death. In studies of justice we have learnt that justice depends on the situation and this seems grossly unjust for a couple planning to be wed. After Claudio is sentenced to death, Shakespeare creates an interesting turn of events showing just how corrupt leadership can be. Once Claudio's sister, Isabella, a novice nun approaches Angelo to dispute his decision and begs for mercy, he tells her that in order to save her brother, she will have to give up her virginity to him: Angelo: "Admit no other way to save his life- As I subscribe not that, nor any other, But in the loss of question- that you, his sister, Finding yourself desired of such a person, Whose credit with the judge, or own great place, Could fetch your brother from the manacles Of the all-binding law, and that there were No earthly mean to save him, but that either You must lay down the treasures of your body To this supposed, or else to let him suffer: What would you do?" Isabella: "As much for my brother as myself:

Fit Crackers Market Analysis

MKT 201Sec: 07 Submitted To: Mr. Abul Khair Jyote Submitted By: Group â€Å"Innovi† GROUP MEMBERS MD. Asif Chowdhury,ID: 1010498 Nafisa Khan, ID:1020718 Tusher Mahamud, ID: 1127026 Shadia Tahsin, ID: 1221675 Yasmin Jahan, ID: 1127036 Submission Date: 25th november 2012 ASSIGNMENT ON: â€Å"Fit Crackers† Acknowledgement: We would like to thank our respected course instructor Mr. Abul Khair Jyote to give us such an opportunity to make a group report on a product’s market analysis. We also want to give him a special word of thanks for his persistent guidance and encouragement at all stages of this work.We consider it a great opportunity to have a share of his knowledge and experience in the field of marketing. And we want to thank the Pran foods company’s employees for giving us such valuable information. We also want to thank our guardians, seniors and friends who help us to make our report valuable and complete by giving information and their valuable perce ptions. Topic Name| Page No. | 1. Executive Summary| 1| 2. Introduction * Company overview * Product| 2-32-33| 3. Marketing Mix * Product * Price * Place * Promotion| 44444| 4.Market Strategies * Market Segmentation * Target Market * Market Positioning| 5-655-66| 5. Practice of Marketing Concept| 6| 6. Building Customer Relationship| 6-7| 7. Customer Relationship Group| 7-8| 8. Competitors| 8| 9. SWOT Analysis| 9| 10. Ad Analysis| 10| 11. Product Life Cycle| 11| 12. Conclusion| 11| Executive Summary: Fit Crackers is a product of Pran Food Company. It starts the journey in 2012 with milk favored biscuit. Slogan of this product was â€Å"ESE GELO CRISPY CRUNCHY FIT CRACKERS EKBAR KHAN R TOTALLY CRAGY HOYE JAN†. Weight of this product is 130gm and price is TK. 0. In market segmentation it does not focus only a special group. It divides market into multiple segments like demographic, Psychographic segmentation. It uses different target marketing strategies for its several custome rs. Its target customers are children, young people. That is why it uses milk flavor, sweet and healthy ingredients. It holds a great position in the consumer mind by creating good taste of biscuit also favorable price for every class of people. To build a good relationship Pran always handle their consumer promptly. PRAN view their consumers’ as their king.They build and maintain profitable customer relationships via endorsing consumers’ satisfaction. It also maintains good customer relationship. At the beginning of Fit crackers it has good demand in the local market. But day by day competitors are increasing by offering more variety product with fewer prices like Fnf crackers by Danish group. In the SWOT analysis it has good chance to hold market also have weakness & threats to escape from the market. Pran fit Cracker has an Ad which telecasts on Tv also it circulates Ad on some newspaper.This ad actually dictates that people who love craziness especially the younger can enjoy it more to feel their craziness. Fit Crackers starts its life cycle from introduction with great effort and successfully hold in the market but due to increasing competitors its now in maturity stage which is not good for Pran. At last we can indicate that to survive in the competitive market Pran have to come with new variety taste of fit crackers like Fnf Crackers with attractive price by providing superior taste than other competitors. Page No. 01 Introduction: We analyze the market of â€Å"Fit Crackers† a product of PRAN Foods Company.The introduction part divided into two sections one is about company and the other one is about the product. Company Overview: â€Å"PRAN† is currently one of the most admired food and beverage brand among the peoples of Bangladesh. PRAN started in 1981 as a processors fruit and vegetable in Bangladesh. All the PRAN products are produced as per international standards maintaining highest level of quality at every stages of its production process. PRAN products are regularly being exported among 82 countries around the world. The company has adopted ISO 9001 as a guiding principle of its management system.This company is complaint to HACCP and certified with HALAL, which ensures the best quality products reaches to the customers around the world. Company Aim: â€Å"To generate employment and earn dignity and self-respect for their competitors through profitable enterprises. † Vision: â€Å"Improving Livelihood† PRAN is currently producing 200 hundred products under 10 different categories. Page No. 02 Company Objective * Profit maximization * Maximize sales * Growth * Maximize sales revenue Attract and retain loyal customers by providing value for customers LOGO Company Address:Corporate Address: PRAN-RFL Centre, 105 Middle Badda, Dhaka-1212, Bangladesh. Phone: 880-2-9881792 Ext-345, 880-2-8835546 Fax: 88-02-8837464 Web Address: www. pranfoods. net Product Introduction: Our market analyz ing product name is â€Å"Fit Crackers† it’s a milk-flavored biscuit. It’s a Bangladeshi product. It is under their Dairy Category. PRAN Dairy Limited manufactures it in their factory Bagpara, Palash, Narsingdi. PRAN come with a new milk flavored biscuits with new taste and new design Launch Year: 2012 Page No. 03 Country of origin: Bangladesh Storage Information: Keep in dry and cool place.Marketing Mix: The marketing mix consists of everything that the PRAN Fit Crackers can do to influence the demand for its product. The many possibilities can be collected into four groups of variables known as the 4Ps. Product: In short, we can define product as anything that can be offered to a market or consumer for attention, acquisition, use or consumption that might satisfy a need or want. This product is pure tangible goods. Levels of the product: The following are the two levels of this product: Core Benefit: Satisfaction of hunger, ensure nutrition to the people.Actua l Product Name: Fit Crackers, a PRAN food. A new milk- flavored crispy, crunchy and tasty biscuit with new and different style packing. Tagline/Slogan: â€Å"ESE GELO CRISPY CRUNCHY FIT CRACKERS EKBAR KHAN R TOTALLY CRAGY HOYE JAN† Net Weight: 130 GM. Price: Tk. 30. 00, which is based on their target customer’s income. Place: This product is available in every grocery and departmental shops of Bangladesh. It also exported other countries like PRAN’s others products. Promotion: It uses newspaper and TV Ad as promotional activities. Page No. 04 Market Strategies: Market positioningTarget marketing Market segmentation This process involves market segmentation, target marketing, differentiation and positioning. Market Segmentation: Market segmentation is one of the most important parts in marketing. It is the part where marketers divide the market into small groups of buyers’ distinct needs, characteristics, or behavior that might require separate products or marketing mixes. Here, Multiple segmentation is use to choose the market. Demographic Segmentation Age & life cycle: This is a milk flavored sweet healthy and biscuit which is for children and young people mainly.Because for older people sweet and fat is not healthy. They choose a small family size. Religion: They choose not only Non-Muslim and non-vegetarian but also for Muslim and vegetarian. Psychographic Segmentation: It’s a milk flavored crispy crunchy biscuit, which new different taste create craziness. Its slogan based on this psychology of craziness. They choose middle class people for their market. Target Marketing: It uses different target marketing strategies for its several customers. Its target customers are children, young people. That is why it uses milk flavor, sweet and healthy ingredients.Make the product crispy, crunchy and tasty to attract the customers. It designed and weighted based on another customer small families. Page No. 05 Another customer is mid dle class people who like to take biscuits with tea. To attract middle class people it designed like a meal, which people can take with tea. Moreover, they make a lower price for middle class people. It targets not only Non-Muslim and non-vegetarian people but also Muslim and vegetarian people. That is why they use HALAL and vegetarian ingredients to make this product. Market Positioning:While promoting or introducing a new product it is very important to have a good and strong positioning strategy. Product position is the way the product defined by consumers on important attributes-the place and product occupies in consumers’ minds relative to competing. As fit crackers is a product of PRAN group create position in the consumer mind by promoting attractive ad with great milk flavor taste also with good brand name (Pran) so is definitely have a better place relatively to competing products in the minds of target customers.It’s completely a new product with an advantage over other competitor by offering good taste with good price which can easily affordable to every class of people. Practice of Marketing Concepts: There are five marketing concepts. * Production * Product * Selling * Marketing * Social Marketing Concept From this PRAN practice Marketing concepts for â€Å"Fit Crackers† Marketing concepts: They view their customers as their king and as their laypeople. They identify needs and wants of the target markets and delivering the desired satisfactions better than competitors do.That is why they come with different milk-flavored biscuit from their competitors innovating new taste according to their customer choice. Building Customer Relationship: PRAN view their consumers’ as their king. They care about their consumers. They build and maintain profitable customer relationships via endorsing consumers’ satisfaction. They fully support consumers’ right to know what is in the product and they are transparent in terms of ingredients. They provide clear communication about their product ingredients, date of expire, nutrition values, etc.Page No. 06 They recently have started PCC (PRAN Customer Care) The eventual goal of their customer care program is to build long-term profitable relationships with their customers. They honor the communication to their customers. So, they humbly request their customers to feel free to communicate with them regarding following issues: * Complaint for the product * Price information * Benefits of the product * Comments for the product * And any other issues Objectives to seek through their customers’ care are: * To create a culture of customer focus To receive complaints from the customers on product related matters * To achieve customer satisfaction * To create rapport and loyalty They provide the easiest way to communication as they care valuable time of their consumers. Consumers can communicate with them about them through: * Cell Phone: +88-01973-737777 (During 8 A. M. to 8 P. M. ) * Through their web mail- [email  protected] com Customer Relationship Groups: For capturing Value from customers every product or company need to identify its customer groups. There are four customer groups:Short-term Customer Project Loyalty Long –term Customer High Profitability Low Profitability Potential Profitability Page No. 07 True Friends; Small families who are always having product of PRAN and very loyal to as PRAN product consumers they are also â€Å"Fit Crackers† true Fiends. Butterflies: Children or young people are â€Å"Fit Crackers† Butterflies. They are highly profitable but if they get extra facilities from another crackers biscuits like taste change, cost effective facility they will switch to another crackers biscuits.Strangers: Some people live in Bangladesh but do not like to have Bangladeshi manufacturing products they always try to choose exported products for their own use. That kind of people is strange rs for â€Å"Fit Crackers†. However, they are very little in size. Barnacles: Upper Middle class and upper class people are like Barnacles for â€Å"Fit Crackers†. Because they are, like fastidious. However, they are very loyal to PRAN, the leading Bangladeshi agro-based manufacturing company. However, if they find a simple fault or very little taste dissatisfaction they will be switch to others. Competitors:Day by day new competitors has arrived on of them is ‘FnF crackers’ by Danish group. They also provide the same design biscuit but their price of the product is not so high Tk. 30. n also tastes different from Fit crackers. Main point is that they brought small packet size 65-gram n price 15 Tk. Therefore, â€Å"FnF crackers† have a strong chance to compete. Page No. 08 Source: Prothom Alo News Paper Bangladesh, 22 November 2012, Front Page. SWOT Analysis: Strengths * Completely new Segment. * Taste is good. * Consumer perception is good. * Reas onable price than other product| Weaknesses * Low market share. Lack of brand awareness. * Lack of variety. * Lack of product size differentiation. | Threats * Competitors have variety. * Competitor has different product size. * Lack of promotion. | Opportunities * Fast market expansion. * Younger as an influence. * Innovative Promotions. * Good Brand name. | | | Ad Analysis: As Fit crackers is a biscuit targeted towards the young generation who are always in a hurry and don’t get enough nutrition, the Tvc and Newspaper Ad of this product also generate the intension to grab that particular target markets attention.Lots of colors have been used with a humorous story. Source: Prothom Alo Newspaper, Bangladesh 17 September, Page 20 Page No. 09 Product Lifecycle: A new product progresses through a sequence of stages from product development to introduction, growth, maturity, and decline. This sequence known as the product life cycle and is associated with changes in the marketing situation, thus affecting the marketing strategy and the marketing mix. PRODUCT LIFE CYCLE FOR FIT CRACKERS, THE PRODUCT LIFE CYCLE ANALYSIS IS: THIS PRODUCT IS ON NOW IN MATURITY STAGE(information provided by Pran company) * In maturity stage one or more competitors can come. And a competitor named FnF Crackers come in market and they offers lower price than fit Crackers. * Fit crackers features enhanced to differentiate the product from that of competitors. Page No. 10 Conclusion: Page No. 11 From the overall point of view we can conclude that Pran is a good company which has great value in the market which come up Fit crackers with successive strategy which has great demand in the market when competitors were absent in the market.Now markets are flourished with new product with variety according to consumer choice. One of the competitive products of Fit Crackers is FnF Crackers of Danish Group come up with variety with good price. But one thing Fnf Crackers not have which is bra nd name but Pran has so still have chance of fit crackers to regain his position in the market if they come up with new variety of product of Fit Crackers with variety taste which should superior than other. To draw attention of consumer Pran have to promote its product more and more by Tv, Magazine, Radio, Newspaper etc. Thank You

French Canadians as Second Class Citizens

French Canadian as 2nd class citizens Since Canada was first formed the French were looked at as the â€Å"white negroes† and second class. This has caused multiple problems in the co-operation of the Canadian people. They were treated this way from all angles. At work at school on the streets in politics and ever at home. 33% of French were unemployed and those who did work were at English owned businesses and industries. Most were being payed the same as the females during the second world war. In the schools children were being taught a different religion in a different language. On the streets 1 5th of the people spoke English. Maurice Duplessis 20 April 1890 – 7 September 1959 served as the 16th  Premier of the canadian province of Quebec  from 1936 to 1939 and 1944 to 1959. A founder and leader of the highly conservative  Union Nationale  party. During the Duplessis reign of 1946-19594 many Anglophone Canadian investors were the owners of the majority of the companies in Quebec. On March 24, 1937 Maurice passed the Padlock law. The law was ill-defined, denied the  presumption of innocence, and clearly denied the right of  freedom of speech  to individuals. Although it did have large restrictions on the English living in Quebec. This law was one great step for the French Canadians. During World War 2 many thousand of men and some women went to war, but most French Canadians did not want to volunteer to fight in the war. This brought on the conscription crisis of 1944. Because conscription was declared late in the war, only 2463 conscripted men reached the front lines. Out of these, 79 lost their lives.