History of the Gulf War

History of the Gulf War Free Online Research Papers Since the Arab oil embargo of 1974, Western states have attempted to find alternatives to their growing dependence on imported oil. However, the West did a better job of negotiating regional security arrangements to protect the leading sources of oil imports than it did in finding substitutes. With the fall of the Shah of Iran and the Iranian hostage situation, the West lost its only regional military base. This loss caused an increased risk that the Gulf could be dominated by a radical anti-Western power (Cordessman 1-2). When Iraq invaded Kuwait, the West moved quickly and decisively to strike down the enemy that would threaten its allies and deprive it of its supply of oil. In a television address, President George Bush stated, â€Å"No nation should rape, pillage, and brutalize its neighbor,† and â€Å"No nation should be able to wipe a member state of the United Nations and the Arab League off the face of the earth (Smith 1).† The war against Iraq was fought for a high principle. Aggression must be punished. There are many reasons, both military and diplomatic, that caused the U.S. to take military action against Iraq’s aggression. One military reason for American involvement was a strategic argument. This argument centered on the conclusion that fighting now may prevent other wars. If force is not used when words fail, future aggressors will be less likely dissuaded by nonviolent means (Dunnigan and Bay 71-72). National security is supported on a three-legged stool called ‘Military Strategy.’ The legs of this stool must be balanced or national security may be in jeopardy. The stool rests on an angle and that angle represents risks associated with not achieving an objective. There were several risks associated with the U.S. military strategy used in the Gulf War. The first risk the U.S. faced was credibility. The U.S. had to prove to the world that it could handle the diplomatic and military challenges posed by Iraq. The second risk was the potential for a great number of casualties. The U.S. took a calculated risk in assuming that the ultimate toll of American and Allied lives would be lower if it applied overwhelming military force (Dunnigan and Bay 73). National security was threatened and the U.S. military strategy was employed. President Bush acted immediately to protect U.S. interests and to punish aggression when the first Iraqi tanks crossed into Kuwait. The national security objective: to deter aggression against the U.S., its citizens, interests, or allies, and defeat such aggression if deterrence fails was achieved. America demonstrated to the world that it has the forces and will use them to counter aggression when its vital interests are at stake. The U.S. used a sequential, step-by-step approach towards attaining their military objective. The strategy was to execute a series of discrete steps and actions to attain the objective. Reinforced by cumulative strategies, the U.S. achieved crushing results. The first strategy was to use an indirect approach, focusing on economic sanctions and non-military options. President Bush immediately signed two executive orders which froze Iraqi assets and barred U.S. trade with Iraq. Economic sanctions began to take hold but there was a marked increase in enemy forces in Kuwait. Naval warships that were stationed in the Gulf were bolstered to demonstrate a show of force. The goal was to prevent or limit the scope of war. Naval operations were a vital part of the Gulf War. Surface warships and amphibious craft threatened the Kuwait coast. The Navy fleet destroyed the small but potentially effective Iraqi coast defense navy; neutralized Iraqi mines; and threatened a major amphibious assault on Iraqi forces in Kuwait. Allied Naval forces maintained the naval embargo and isolated Iraq from the outside world. The Navy stood ready to lead reentry into the Arabian Peninsula if Arab and American ground forces were overwhelmed. These actions supported the maritime theory which provides that we can subdue an enemy if we control the seas and starve the enemy. The continental theory stresses that a decisive victory can be achieved by destroying the enemy’s armed forces and then physically occupying their territory. Continental strategists believe that air and naval forces serve only to support ground forces. There were two phases of Operation Desert Storm which support this theory: the air war and the ground offensive. Allied forces waged the air war to win air supremacy, destroy strategic targets, and to degrade Iraqi ground forces. Using a series of discrete, sequential actions, the allied forces gained air supremacy and destroyed targets vital to the Iraqi war effort. The Iraqi air defense system was rendered ineffective. The allies continued the air war to maximize Iraqi and minimize allied casualties. Air power was the key component in the Allies’ psychological warfare campaign to demoralize the Iraqi Army. These actions paved the way for the ground war. General Schwarzkopf’s plan for the ground war was the climax of the cumulative strategy. The general used the direct strategy and utilized principles of deception, concentration of force, and speed. The goal of the ground war was to regain control of Kuwait by neutralizing Iraqi ground forces (Britannica 231-232). Operation Desert Storm was an AirLand Battle. All allied weapons systems and troops worked together, complementing one another, so that speed and firepower overwhelmed Iraq. The Allies used initiative. U.S. forces used agility to execute rapid and bold maneuver in the ground campaign. The coalition used depth to retain the ability to fight and defend in any direction. Synchronization was used to put all the pieces together in a continuous combat operation (Dunnigan and Bay 263). The strategies used by the U.S. in the Gulf War were developed for a limited war. Allied forces joined and engaged their military forces to defeat the enemy using well-trained manpower and technologically advanced weapons systems. NATO member nation-states joined forces to protect and defend Kuwait from the Iraqi invasion using a strategy of collective military security. The collective military strategy posed some problems for the allies. One of the problems was the difference in equipment. Each member state had its own way of caring for equipment. Communications equipment and procedures presented a big problem. New procedures were developed on the spot to address this problem. The coalition of allied forces combined strength to increase their military might and demonstrate a show of force. The major key was a direct strategy whereby force was the essential factor. Psychology and planning was the minor, indirect strategy. Propaganda which demoralized the enemy and strategic bombing and naval warfare were parts of the direct and indirect strategies. The U.S. made the first strike offense. Massive firepower virtually eliminated all efforts for retaliation. Air power cut Iraqi communications and denied air reconnaissance. The coalition forces isolated the Iraqi Army and nearly killed it. The Allies effectively used their forward defense strategy to contain the Iraqis and prevent them from expansion. The Iraqis’ initial approach to military strategy was to assure the U.S. that its oil supply was not in jeopardy and that Israel would not be attacked. The Iraqis believed that by making these assurances, the U.S. would not interfere in its quarrel with Kuwait. Iraq was using a deterrent strategy to induce the U.S. from retaliating against it. The deterrent strategy was also present in Saddam Hussein’s Iraq-Arab diplomatic talks. The Iraqis would not attack their neighbors if they would agree to give billions of dollars in gifts, forgive Iraq’s war debts, and make certain land concessions. The Iraqi Army was a formidable force. The Iraqis had billions of dollars’ worth of Russian and Western equipment. They also had a large cadre of experienced NCOs and officers which made them highly competent (Dunnigan and Bay 76). The Gulf War was a general war for Iraq. The Iraqis employed all of their resources to win and faced the possibility of total destruction. The Iraqis marched on Kuwait using a direct military strategy. They built defensive positions and engaged in a head-on battle with the Kuwaitis. They also launched a direct airborne assault against Kuwait and moved to secure the Saudi border. These actions support the continental theory which says that victory can be achieved by destroying the enemy’s armed forces and then physically occupying their land. The Iraqis were always on the defensive. They improved their defensive positions and fortified the area with fire trenches, minefields and other obstructions. These defensive strategies were designed to conquer Kuwait and improve Iraq’s ability to counterattack. Iraq used a direct strategy throughout the war. The Iraq-Iran War had left them well equipped and experienced. They expected to use fortification and deception skills to defeat the enemy. The Iraqi forces were fierce on paper. The Army was the fifth largest in the world, with some 950,000 personnel, 5,500 main battle tanks, 10,000 other armored vehicles, and nearly 4,000 artillery pieces. The Air Force of 40,000 personnel had 689 combat aircraft. The Army and Air Force had extensive combat experience from the 1980-88 Iraq-Iran War, including large-scale use of chemical weapons. Iraq was also developing biological weapons. Iraq also was capable of delivering chemical and biological weapons. Iraq intended to use its forces to clearly demonstrate a show of force. Assured destruction is when an aggressor can inflict unacceptable damage on a foe, even after absorbing a first attack. Iraq would use chemical and biological weapons even after the allies had made the first strike offensive. The Iraqis used the assured destruction strategy as an defensive tactic. The Iraqis used the second strike strategic concept as a deterrent to show the U.S. that it maintained the ability to fight back. The strategy was to dig, fortify Kuwait and create a huge â€Å"hedgehog† defensive position. Iraq used its elite Republican Guard for the forward defense. These dug-in forces and complementing minefields, tank traps, fire trenches and other trench and bunker warfare were supposed to frighten the Allies. This was a psychological strategy that was designed to convince the coalition that attacking Iraqi forces would lead to heavy casualties among allied troops. The Iraqis’ objective was to show force throughout the Gulf War. Their strategy was a direct, head-on tactic. The threat of chemical warfare was consistently used as a psychological deterrent. During the Gulf crisis, the U.S. moved quickly and decisively to strike down an enemy that would deprive it of its supply of oil and threaten its national security. The war was a personal crusade for President Bush. It was a black and white struggle between good and evil; an opportunity â€Å"to stand up for what’s right and condemn what’s wrong (Smith 1).† Aggression had to be punished. WORKS CITED Bennis, Phyllis and Michael Moushabeck. Beyond the Storm. New York: Olive Branch Press, 1991. Cordessman, Anthony H. The Gulf and the West Strategic Relations and Military Relations. Colorado: Westview Press, 1992. Dunnigan, James F. and Austin Bay. From Shield to Storm, 1st ed. New York: William Morrow and Company, 1992. Sergeants Major Academy, U.S. U.S. Military Strategy. Fort Bliss, Texas: 1997. Smith, Jean Edward. George Bush’s War. New York: Henry Holt and Company, 1992. â€Å"The Gulf War.† Encyclopedia Britannica, Inc. (1992), 231-232. Research Papers on History of the Gulf WarAppeasement Policy Towards the Outbreak of World War 2Open Architechture a white paperEffects of Television Violence on ChildrenAssess the importance of Nationalism 1815-1850 EuropePETSTEL analysis of IndiaCapital PunishmentIncorporating Risk and Uncertainty Factor in CapitalGenetic EngineeringThe Project Managment Office SystemNever Been Kicked Out of a Place This Nice

Study Tips for Math Homework and Math Tests

Study Tips for Math Homework and Math Tests There are several ways to study math. Some students need to use as many practice questions as possible, while other students can benefit by listening to the math lecture over and over. Find out which math tips help you most. Study Tips for Math at Home Make photocopies of textbook problems. Math books give you sample problems to solve, but they often dont give you enough similar problems to help you understand a process. You can photocopy or scan a page with good samples and re-work the problems several times, perhaps once a day. By solving the same problems over and over, youll better understand the processes that you go through.Buy used textbooks.  Sometimes we dont understand a concept because the explanation is just plain bad or its not written in a way we can understand. Its good to have an alternate text that gives alternate explanations and additional sample problems to work out. Many used bookstores will have inexpensive texts.Study actively.  Dont just work out a problem. Draw pictures and diagrams of a process and make up stories to go along with them. If you are an auditory learner you may want to make brief recordings of yourself defining some terms or processes. Read about helpful​ tactile learning tips  a nd  visual learning tips. Read actively.  Use sticky note flags to mark important things in your chapter or things you need to ask about in class. If you have a sample problem that youve worked out and youd like to have similar problems for additional practice, mark it with a flag and ask the teacher in class. Read the end of your assigned chapter first. Take a look at the problems youll be solving to get a preview of your goals. This gives your brain a framework to work with.Make flashcards for terms.  Flashcards are good for visual and tactile learners. They reinforce information as you see it and as you create it with your own hand.Use college prep study guides.  If you cant find an old textbook to use in addition to your class text, try using an SAT, ACT, or CLEP study guide. They often provide great explanations and sample problems. You can also find free online study guides for these tests.Take breaks.  If you come across a problem that you dont understand, read it over a few times and try- but then walk away from it and make a sandwich or do some other small task (not other homework). Your brain will continue to work on the problem subconsciously. Study Tips for Math in Class Review yesterdays notes before class.  In the minutes before class starts, look over notes from yesterday. Determine if there are any sample problems or concepts you should ask about.Record lectures.  If the teacher allows it, record your class. You will often find that you miss small steps in your notes or you dont quite pick up on an explanation that the teacher gives. A class recording will pick up everything. Auditory learners will really benefit from listening. Remember, just because your math class lasts 45 minutes, dont think youre going to end up with 45 minutes of lecture to listen to. Youll find that the actual talking time is about 15 minutes.Ask for extra sample problems.  Ask your teacher to solve sample problems. Thats a teachers job! Dont let a topic go by if you dont get it. Dont be shy.Draw anything the teacher draws.  If the teacher makes a drawing on the board, you should always copy it. Even if you dont think its important at the time or you dont understan d it at the time. You will! Study Tips for Math Tests Review old tests.  Old tests are the best clues to future tests. They are good for establishing a strong foundation for the newer information, but they also provide insight as to how the teacher thinks.Practice neatness.  How unfortunate would it be to miss a test question out of sloppiness? Its important to make sure you can line up problems neatly so you dont confuse yourself, and also to make sure you can tell your sevens from your ones.Find a study partner.  Youve heard it before, but its worth repeating. A study partner can test you and help you understand things you cant get on your own.Understand the process.  You sometimes hear that it doesnt matter how you come up with the right answer, just as long as you get there. This is not always true. You should always strive to understand an equation or a process.Is it logical?  As you work out a story problem, always give your answer the logic test. For example, if you are asked to find the speed of a car traveling between two distances, you are probably in trouble if your answer is 750 mph. Apply the logic test as you study so you dont repeat a faulty process during your test. xnynznx^{n} y^{n} z^{n} xn yn zn

Integrated Human Resource management Essay Example | Topics and Well Written Essays - 2000 words

Integrated Human Resource management - Essay Example The growth towards centres of excellence has changed the system through which managers interrelate with HR experts who help them with all the core HR processes. Several businesses have outsourced HR work to large organisations, and line managers take help by means of a call centre system. Thus, from this issue, the changes of such occurrence can be explored. It also emphasised to examine the impact of the HR roles on HR professionals and line managers in the present organisation. It is required to find out the relationship between HR as well as line managers as their responsibilities have changed and has continued to evolve (Human Resource Management, 2010). The line managers in present organisational environment are gradually becoming responsible for performing human resource activities in order to develop, encourage and facilitate learning of the employees. A line manager is defined as a manager who is authorised to direct the work of subordinates and is responsible for accomplishi ng organisational goals. This paper examines the role of line manager in human resource development activities. In this paper, the current role of line manager in organisation and its great involvement in human resource development have been highlighted (Siugzdiniene, 2008). ... Before devolving HR responsibilities to the line managers it is required to provide training of practises and procedures of HR otherwise line managers will falter which results in inconsistent practices of HR. Thus, training should be provided to both local HR managers and the line managers in order to understand their HR responsibilities. HR manager may be unwilling to discard the familiarity of their traditional roles. Devolution may promote tension with line managers and the central personnel department. Though line managers are supportive of devolution, they are unwilling to take the responsibilities of people management due to the workload and their uncertainty in receiving sufficient training (Bach, 2000). The two distinct features of the present-day HRD approach are ‘the devolution of HRD practices to line managers’ and ‘the integration of HRD with business strategy’, or the emergence of Strategic Human Resource Development (SHRD). The delegation of H RD policies and practices to line managers is one of the key enabling characteristics of the SHRD system. The basic assumption is that line managers can make the policies and procedures of HRD. These are designed in order to achieve the strategic objectives through identifying, developing and supporting the appropriate knowledge, skills, commitment and performance in employees of organisation. Line managers are able to identify the communication problems and knowledge gap. They act as a vital link between the learning process within the organisation and a channel through which knowledge is transferred. The managers have a power to block or support the implementation of HRD strategies. The power of line manager may not appear from any hierarchical

Paraphrase Essay Example | Topics and Well Written Essays - 500 words - 9

Paraphrase - Essay Example Bad academic problems and financial problems are other signs (Donatelle). One addictive behaviour is excessive use of technology. People have become increasingly dependent on such gadgets as iPads and phones that provide them with better access to online information. Donatelle suggests that people addicted to technology can be identified by certain behaviors they exhibit including lack of sleep, lack of fulfilment of responsibilities toward their friends and family, excitement while using technology, bad performance, problems in family, social exclusion, and financial problems. Drug abuse is about consuming banned substances. Despite their legal authorization, drugs are misused. It is noteworthy that drug abuse is done for particular reasons and is not a deliberate action. Disproportionate or unnecessary use of drugs is described as drug abuse (Donatelle). Drug abuse mostly happens when the individual gets addicted to it. Drug misuse mainly causes its abuse. Drug abuse has long-term effects whereas drug misuse has mostly short-term effects. Alcohol’s effect on body and health can be categorized into short and long-term effects. Examples of short-term effects are disrupted sleep, headache, vomiting, problematic breathing, inaudible vocalization, and deteriorated memory. Examples of long-term effects include illnesses related to alcohol like liver disease, throat cancer, liver cancer, colon cancer, oesophagus cancer. Other effects include brain and nerve damage, social problems, sexual problems, and poor performance (Donatelle). Smoking also causes several short-term and long-term effects just like any other substance that is abused. Cigarettes contain nicotine which is very addictive. Tar and carbon monoxide present in the cigarettes cause lungs cancer and mouth cancer. This is smoking’s main long-term effect. Other effects experienced

Normal and Abnormal Psychology Essay Example for Free

Normal and Abnormal Psychology Essay Psychology is a science that studies the human mind and behavior, to understand and explain thoughts, emotions, and behavior of individuals. Psychology can be applied in different ways, such as mental health treatment, performance improvement or enhancement, self-help and other areas impacting the health and daily life of individuals. Psychology is generally a broad field of science, and there are multiple subfields or areas within it. Two subfields in particular that are going to be discussed in this paper are normal and abnormal psychology. An individual is categorized within these two subfields according to whether their social behavior and way of thinking is common or totally out of the norm. Normal Psychology studies the common or average human behavior of individuals. This particular area focuses mainly on understanding the way the individual thinks and reasons throughout their everyday life. This area does not involve any disorders or psychological illnesses, but instead it researches the human mind in trying to better understand the individual’s thought process and behavior. An individual who would be categorized under normal psychology would not display any mental illnesses, disorders, psychological problems or un-normal behavior. Abnormal Psychology studies abnormal human behavior as well as psychopathology of the individual. Abnormal refers to something that is not normal or out of the norm. This particular area of psychology focuses more on research and treatment for the abnormal behavior displayed by the individual. This area of psychology covers a wide variety of disorders such as depression, sexual deviation, obsession-compulsion, anxiety, mood, developmental, etc. A good way to tell if there is a case of abnormal psychology is anytime the behavior of an individual is causing problems in their life or is disruptive to them or other people. There are a number of perspectives used to treat abnormal psychology. Three main perspectives are: behavioral, medical, and cognitive. The behavioral perspective focuses on the observable behaviors. The medical perspective focuses on biological causes on the mental illness. The cognitive perspective focuses on how their internal thoughts and reasoning contribute to the psychological disorders.

Positive Portrayal of Native Americans in the Film, Dances With Wolves

Positive Portrayal of Native Americans in the Film, Dances With Wolves The film Dances With Wolves, attempts to change our stereotypical view of Native Americans, as savage and uncivilized people, by allowing us to see life from their perspective, helping us to realize that many of their experiences are not all that different from our own. The main setting of the film is the Great Western Plains of North Dakota. John Dunbar comes to discover the west before it is completely destroyed through settlement and what he actually finds is a group of people that he comes to understand and love, for all of the qualities that he finds within their individual lives. The Sioux soon become a part of John Dunbar's experience not only in the west, but in his life as well. Through his eyes, the viewers begin to see that these Native Americans are not what they are expected to be, but instead are civilized and are companions that can have strong relationships. An important element of the film is the way that it sets us up to respect John Dunbar, for the qualities that he has. One of these qualities is bravery. In the beginning of the film, Dunbar is shown in a battle and he decides to get on a horse and ride across the front lines of his enemies fearlessly looking into the very faces of those whom are supposed to be his greatest enemies. This seems to be a foreshadow of the first meeting of Dunbar with the Sioux Indians, because like in the opening scene, he is unafraid to look into the face of a man who would usually be considered his enemy. After John Dunbar has ridden across the front lines twice, he falls from the horse out of mere exhaustion and is taken care of immediately. To show that Dunbar is valued by those around him, the do... ...views of these people and what they are expected to be, is taken away as the viewer realizes that the life of the natives is very common and understandable. This film almost goes to prove that often the reason that a certain group is tagged by prejudice views, is because little is known about where they are coming from, how they live or what they are experiencing in life. The film Dances With Wolves does a good job of proving that often our stereotypical views of others are inaccurate, and that the Native Americans of the west were not all that different from the whites that also inhabited the plains. Works Cited Costner, Kevin, dir. Dances With Wolves. Perf. Kevin Costner, Mary McDonnell, Graham Greene, and Rodney A. Grant. 1990. Videocassette. Orion, 1991. Reference Encarta Page. 16 Mar. 1999. "Sioux". 13 Oct. 2001.http://encarta.mns.com/find/Consise    Positive Portrayal of Native Americans in the Film, Dances With Wolves Positive Portrayal of Native Americans in the Film, Dances With Wolves The film Dances With Wolves, attempts to change our stereotypical view of Native Americans, as savage and uncivilized people, by allowing us to see life from their perspective, helping us to realize that many of their experiences are not all that different from our own. The main setting of the film is the Great Western Plains of North Dakota. John Dunbar comes to discover the west before it is completely destroyed through settlement and what he actually finds is a group of people that he comes to understand and love, for all of the qualities that he finds within their individual lives. The Sioux soon become a part of John Dunbar's experience not only in the west, but in his life as well. Through his eyes, the viewers begin to see that these Native Americans are not what they are expected to be, but instead are civilized and are companions that can have strong relationships. An important element of the film is the way that it sets us up to respect John Dunbar, for the qualities that he has. One of these qualities is bravery. In the beginning of the film, Dunbar is shown in a battle and he decides to get on a horse and ride across the front lines of his enemies fearlessly looking into the very faces of those whom are supposed to be his greatest enemies. This seems to be a foreshadow of the first meeting of Dunbar with the Sioux Indians, because like in the opening scene, he is unafraid to look into the face of a man who would usually be considered his enemy. After John Dunbar has ridden across the front lines twice, he falls from the horse out of mere exhaustion and is taken care of immediately. To show that Dunbar is valued by those around him, the do... ...views of these people and what they are expected to be, is taken away as the viewer realizes that the life of the natives is very common and understandable. This film almost goes to prove that often the reason that a certain group is tagged by prejudice views, is because little is known about where they are coming from, how they live or what they are experiencing in life. The film Dances With Wolves does a good job of proving that often our stereotypical views of others are inaccurate, and that the Native Americans of the west were not all that different from the whites that also inhabited the plains. Works Cited Costner, Kevin, dir. Dances With Wolves. Perf. Kevin Costner, Mary McDonnell, Graham Greene, and Rodney A. Grant. 1990. Videocassette. Orion, 1991. Reference Encarta Page. 16 Mar. 1999. "Sioux". 13 Oct. 2001.http://encarta.mns.com/find/Consise   

Performance Dynamics of Bata Shoe Bangladesh

1. Historical Background The business that became the Bata Shoe Organization was established on August 24, 1894 in Zlin, Czechoslovakia by Tomas Bata, and included his brother Antonin and sister Anna. Although this business was new, the Bata name had been part of a tradition of shoemaking for eight generations, spanning three hundred years. It was one of the first modern-day shoe ‘manufacturers', a team of stitchers and shoemakers creating footwear not just for the local town, but also for distant retail merchants.This departure from the centuries-old tradition of the one-man cobbler's workshop was a brand new concept, creating an entirely new industry. Tomas consistently maintained a human focus, creating opportunities for development and advancement, and added compensation for employees based on achievement. As the enterprise prospered, so did the communities where it operated. Bata companies later provided rail services, construction, insurance, publishing and a tannery in Z lin. The Bata System† devised by the Zlin team, and later applied in other Bata Shoe Organization companies, organized operations into autonomous workshops and departments (â€Å"profit centre†), allowing employees to contribute ideas and stimulate production, and contributed significant breakthroughs in footwear technology. By 1938 Bata Shoe Organization had established a unique and widespread presence, designing, producing and marketing footwear in more than 30 countries.The Bata Shoe Organization regarded itself as a ‘Multi-Domestic' rather than multinational enterprise, making it a priority to contribute to the economy in any new markets it entered. During the 50s, 60s and 70s the Organization redoubled its focus on retailing excellence, international footwear branding, advanced manufacturing techniques and extensive employee training, another Bata tradition that dated back to the Organization's earliest years. At present, Bata is one of the world’s wid est reaching companies, with operations in 68 different countries.They strive to listen to the customers in their local markets and clearly identify their footwear needs, and then to provide products that exceed their customers’ expectations in terms of quality, style and value. Bata operating companies are grouped into four business units based on similarities in markets and business issues. Each group benefits from synergies specific to their requirements, such as product development, sourcing and marketing support. 1. 1 Bata Today Bata is one of the world’s widest reaching companies, with operations in 68 different countries.Bata companies strive to listen to the customers in their local markets and clearly identify their footwear needs, and then to provide products that exceed their customers’ expectations in terms of quality, style and value. Bata operating companies are grouped into four business units based on similarities in markets and business issues. Each group benefits from synergies specific to their requirements, such as product development, sourcing and marketing support. Each business unit is entrepreneurial in nature, and can quickly adapt to changes in the marketplace and seize potential growth opportunities. Bata International serves customers in much of Asia, the Pacific and Africa through its 3,000 stores and many dealers. It is supervised from Singapore. Bata International operates shoe innovation centers in several countries as well as 30 factories to serve individual markets. * Bata Europe is based in Paris and operates 500 stores offering fashionable footwear. The world-class shoe innovation center just outside of Venice supplies many of the exclusive lines found in Bata stores throughout Europe. * Bata Latin America is based in Mexico City.Bata is the leading retailer of shoes in Latin America and the leading marketer of children's branded footwear. * Bata Canada is based in Toronto from where 250 stores serve the Canadian market. Its chain of Athletes World’s and Nike Shops is the leading fashion source in Canada for young urban customers. Bata Shoe organization (B. S. O. ) is the largest manufacturer and marketer of footwear in the world. Its global business comprises of shoe factories, tanneries, engineering plants, quality control laboratories, product development and research centers.Bata distributes its products through approximately 6,300 retail outlets, 10,000 franchises and thousands of wholesale depots and dealers. More than 50,000 people are employed in producing and selling over 300 million pairs of shoes each year, primarily for the domestic markets in which B. S. O companies operate. Approximately 400,000 additional people and their families are engaged in the support services required by B. S. O. operations. Bata International Centre is located in Toronto, Canada. Mr.Tomas Bata, the founder of Bata Shoe Organization, initiated this worldwide operation in Zlin, Czechoslo vakia, now known as the Czech Republic. The year 1994 marked the 100th founding anniversary of BATA. Over the years B. S. O. ’s operation expanded across the entire globe and established itself as the world’s largest organization in footwear manufacturing and marketing Today Bata operates in 68 countries. 1. 2 Bata Bangladesh At the Pakistan period Bata was first came to this country. After independence Bata continue their commitment to provide good quality shoes at an affordable price.Many of the elderly people still remember the â€Å"Naughty Boy† shoe of Bata that was known for its durability among the kids of that time. But since then Bata Bangladesh has changed a lot. Now they are not only providing durable shoes but have brought new designs too according to the taste of the people. Bata expands its operation all through the country. It has now huge number of stores, agencies, dealers and wholesalers around the country. And undoubtedly it has the biggest sh oe manufacturing and marketing organization here in Bangladesh.There are hardly any places in the country where one will not found Bata store, which signals its expansion, success and popularity here. Bata Bangladesh is a public limited company, which has 51- 49% share with the government of Bangladesh. Though it has established in Czechoslovakia but at present Bata is a Canadian company because of the migration and mergers of the family and now J. Bata who happens to be the grandson of founder G. Bata has his operation and headquarter in Canada and operates as a Canadian company. In Bangladesh it is operating as a Canada-Bangladesh company. . 3 Mission Introduction of a strong shoe line targeted to various market segments to maintain leadership through increased market share. 1. 4 Vision To provide good quality shoes at an affordable price. By keeping in mind the comfort that needs to be there and providing new designs with it. 1. 5 Objectives * Achievement of 100% estimated busine ss in each category * Maintain a shoe line with 700 lines of which 200, 300, 150 & 50 lines for Men, Women Children & Plastic respectively * Introduction of a shoe ine as per life style as well as fashion trend * Achieve an average 55% margin in each category * Innovate ideas or system for better management of merchandise distribution by maintaining 4 times stock turn. 2. Product Profile Bata shoe Bangladesh Ltd. has more than 900 lines of shoes in different categories. They distribute all of these lines of shoes in different parts of Bangladesh through wholesalers, dealers and through their own stores. In the following chart some of the shoes, its average price, size and other dominating features are mentioned.Best Price Range (TK)| BATA| Dominating Color| Men's| 995-1695| Black| Women's| 250-550| Black, Chocolate| School| 200-330| Black, White| Children| 130-195| Multicolor| Sport| 695-995| White, Gray| Non Shoes| 50-100| Black, Chocolate| 3. Competitive Status * Be obsessed with customer satisfaction * Build reputation for providing quality product * Be dedicated to continuous growth in the market * Widespread availability of Bata shoes in the market The prices of Bata shoes are very competitive and in many cases lower than its competitors * Very good distribution channel with dedicated employees all through Bangladesh and established because of Bata’s experience in the Bangladesh for very long * Taking opportunity of the lower buying power of the people of the country by providing good quality shoe at a competitive price * To ensure that the end users receive medicines those are safe, effective and quality consistent with leadership position in the health care industry throughout the country * It has more than 900 lines of shoes in different categories * To apply the rinciples of customer-focused quality, service and excellence to all processes and system, from product design, development through production, distribution and marketing * To maintain the standard of quality in order to protect the patients, prevent errors and optimize value provided to the consumer and company. * To comply with group product standards and regulatory requirements * The company has more than 1000 shoe designs and caters to all the segments.Over 60% of sales come from the men's range, while children's and women’s range account for about 20% each * BB operates through a chain of exclusive own and franchise stores. BB's stores are located in prime locations countrywide. 70% of Bata's sales are from its own retail outlets. Besides there is a network of about 500 exclusive wholesalers who service about 300 retail stores all over the country. Bata has showrooms, wholesale depots and distribution centers across the country. 4. Trends of performance Products tend to go through different stages, each stage being affected by different competitive conditions.These stages require different marketing strategies at different times if sales and profits ar e to be efficiently realized. The length of a product life cycle is in no way a fixed period of time. It can last from weeks to years, depending on the type of product. In case of shoe industry in Bangladesh it is presently going through the growth stages which are characterized by many new consumers entry in the market, by fall in price as experience and economies of scale have been attained, by developed distribution channel and by increasing intensity of competition.Bata Bangladesh is the largest player in the footwear industry with around 9-10% volume share and a 60% market-share in the organized segment. BB (Bata Bangladesh) has a market share of 70% in canvas shoes segment while it has a share of 60% in leather shoes. BB manufactures about 10% of the total Hawaii’s sold in the country. BB competes in manufacturing low priced Hawaii’s with the unorganized sector with its price ranging from Taka35-Taka110 with unorganized sector's pricing in the range of Taka25-Tak a50. 4. 1 Production Bata Bangladesh operates 2 manufacturing plants in Tongi and Dhamrai.The company is producing around 110,000 pairs of shoes daily. It has a modern tannery with the latest technological facilities to process 5 million square feet of leather yearly. Bata Bangladesh concentrates mainly on the domestic market through a countywide distribution network comprising retail stores, Dealer Support Program (DSPs) and independent dealers. 4. 2 Sales Turnover 4. 3 Profit & Profitability The average gross profit margin for the last five years has been 37% while average operating margin has been 12%. Average net margin stands at 8%.In 2008, 2009 & 2010 Bata’s net Income was (MM BDT) 449, 459, 509; Gross Margin 34% 35% 35%; Operating Margin 14% ,12% ,12%; Net Margin 10%, 9%, 9% and Operating Cash (MM BDT) 428,873 472,320 511,799 587,130 643,166 713,937 781,319. Average return on equity for the last five years has been more than 40% while average return on assets has been around 14%. Bata is also among the largest dividend payers with an average dividend payout ratio of 80% for the last three years. Moreover, the company has large land holdings which have not been revalued in a long time.The company has zero leverage and huge stockpiles of cash which give them enough flexibility to expand and/or maintain a high payout ratio. 5. Growth Rate (Trend Analysis of Productivity) Consistent margin and growth Bata has been a consistent performer in recent years and this is reflected in their profit margins for the last five years. Bata also enjoyed consistent growth in sales and earnings. Sales growth has been averaging around 16% in the last four years while earnings growth has been averaging over 25% during that period. EBITDA growth has been around 20% on average.No credit sales policy helped accumulate large cash. Bata maintains a no credit sales policy. This has helped reduce cash cycle for the company. 6. SWOT Analysis * Strengths: * Image of the compan y * Quality Product * Differentiated line of products * Competitive Pricing * Strong distribution channel * Modern manufacturing facilities * Brand loyalty at mass level * Weaknesses * Insufficient promotional activities * Bata at present conducts all the store management activity manually. This results lots of lengthy paper works, errors & waste of time. Inability to catch the present trend in time * Less competitive price due to high cost structure. * VAT & tax barrier * Opportunities * Despite political turbulence a segment of our middle-class is coming up with reasonable buying power. Many of them are women who are decision maker so the city store concept of Bata can attract them as whole of the family footwear can be available there. * Consumer like differentiated products. They like to shop in a store where they serve the whole family. * More competition results in more campaign for products. * Business Expansion in Shoe care products Utilize outsourcing especially the synergy sources to achieve competitive pricing * Franchisee opportunity with global brands like Nike, Reebok, Hush Puppy * Market expansion opportunity in high fashion & value for money footwear market for all categories of shoes through Retail & WCSM channels * Threat * Political instability affects the supply of raw materials and distribution of finished products. * Uncontrolled counterfeit of Bata products * New companies like Apex, Homeland, Pagasus of Bangladesh and the foreign companies like Nike, Reebok, Addidas are already in the market with good quality product.Have to keep up with them respect of quality. * Smuggelling of shoes and many stores in the city like the one’s in elephant road are the major market leaders. As they don’t have to pay for large amount of money for establishment, production, quality and advertising so they can sell at a much lower price than established brands like Bata. * Rapid market expansion program by organized competitors like APEX. 7. P ossible Measure to Improve Performance To improve the sales and profits, BB is planning to increase penetration by setting up more retail outlets and taking space in shopping malls across the country.Existing retail stores would be upgraded even as wholesale depots would be set up in smaller towns and semi-urban areas. BB's main efforts will be to streamline the wholesale business. BB's thrust is on becoming marketing driven firm from a manufacturing oriented company. Steps are also being taken to reduce costs, improve distribution logistics and focus on launch of new products in order to improve the performance of the company. * Give sales discount and free samples to influence more sales in the growing shoe market. * Reduce the price level. More advertisements should be aired. * Should build awareness among the potential users of this type of footwear product. * Bring more design, color, and design combination to be competitive. * To merge with the local companies and to expand mo re segmentation. 8. Conclusion From the analysis of Bata Shoe Company Bangladesh Ltd and the shoe industry we have identified that the shoe industry is growing and identified their main weakness is insufficient lack of development with the rapid changing market needs, insufficient promotional activities, and downward trend of quality.On the other hand, distribution system and vertical integration are the strengths of Bata From strategic marketing viewpoint; we see that Bata is taking corrective steps in almost all the way. In very few sides Bata has lacking. Based upon these facts recommended strategies would assist in more growth of Bata shoe company Bangladesh Ltd. in among the upcoming fierce competition in the shoe industry.

Compulsory Education

â€Å"Thank you God for whom we all are equal so here I stand one girl among many , I speak not for myself , but all the boys and girls that fought for their rights to get their right to equality of opportunity to get an education† said Malala Yousafzai. Malala is a young girl who fought for her education, her future and her right in Pakistan to be able to learn and get free compulsory education. Compulsory education should be mandatory for every com/discrimination-among-girl-child-and-boy-child/">girl and boy because everyone deserve to have a great education, nobody can get a good job without having a great education.To begin with, free compulsory education should be mandatory for every boys and girls because everyone deserve to have a great education. Children can make a huge difference by picking up a pen and paper to make the world know that we are ready to learn. Education can entitle children to make better learning environment. Also, education will help children go to college and accomplish a goal in their life to seek for new idea each and every day. For example, Malala Yousafzai made a difference in her country Pakistan by standing among many other children and speak her rights about having education in her life.Malala wanted compulsory education and equal right for all girls and boy. Malala has been in many difficulties situation like getting shot in on her left side of her forehead and losing two of her friends, but that night she did not know what was coming for her, they thought that the bullets would silence them. But it failed, and the terrorists thought that they would change but nothing change that night except strength, power and courage to stand up to her hopes and dreams.Now since she recovering she protesting about have the illegal right to have free compulsory education for every boy and girl because we are all equal and we need a future ahead of us. This story proves that compulsory education should be mandatory for every boys and girl and have the right to learn. Nobody wants to have no goal in their life, so compulsory education should be mandatory for every girls and boys. Additionally, free compulsory education should be mandatory for every girls and boys because nobody want to be that person without getting a good job and no type of education in their future to move on and to be a succesful person.No one wants to be that person without going to college and preparing to be something with no future ahead of them and no goal, the greatest miracle of your success in life will not be that you finished, it will be that you had the courage to begin getting fee compulsory education and learn new thing. Nowadays, everyone knows how important education is. The obvious evidence is the decreasing rate of illiteracy, almost children wants a future in they life. Education can decide the future of any country in the world.So, governments throughout the world should make education compulsory for all children, everyone have an equal opportunity to receive free compulsory education. For example, Malala Yousafzai made a different because education is allowed for all women and for all ages in Saudi Arabia and every child is required to receive an education. Women and men are educated separately, but they have the same opportunities and equal access to education. It used to be that women could just be teachers, but now the government has opened a lot of opportunities: accountant, doctor, nurse, and more. In the last five years, there have been a lot of changes.There is even a special university to prepare women for better jobs. It will have a positive impact because Malala asked for something that she should have. She asked for an education for the women in her country and she has a right to that. Malala did the right thing and she kept on going and kept fighting for her right to have free compulsory education. This story proves why compulsory education should be mandatory for every girls and boys. Ed ucation should be made for everyone because we are all equal and education should be require for everyone so children would not fail in life.

Buying behavior, TV advertisements, ethical and unethical. The WritePass Journal

Buying behavior, TV advertisements, ethical and unethical. References Buying behavior, TV advertisements, ethical and unethical. CHAPTER1.1 INRODUCTION1.2 PROBLEM STATEMENT1.3 PROBLEM JUSTIFICATION1.4 OBJECTIVES1.5 SIGNIFICANCE OF THE STUDYCompaniesConsumersAdvertising firms 1.6 SCOPE AND THE LIMITATIONS OF THE STDY.CHAPTER 22.1LITERATURE2.2 LITERATURE REVIEWImplications for the Western WorldImplications for Asian countriesImplications for neighbor countryCHAPTER 33.1 CONCEPTUAL FRAMEWORK3.2 HYPOTHESES3.3 METHODOLOGY  3.4 POPULATION AND SAMPLE.3.5 STATISTICAL APPROCHCHAPTER 44.1 CONCLUSIONReferencesAppendix (Statistical Approach) Appendix 2 (Operationalisation)Related CHAPTER 1.1 INRODUCTION It is believed that the buying behavior of consumers can be influenced by vast promotions. Among all types of promotional techniques, TV promotions play a vital role in consumers’ buying behavior. â€Å"Advertising perception has a significant impact on consumers’ intention to reject the products and the brand† (Chan et al, 2007). The marketers around the world use different kinds of promotion techniques as a tool of conveying the message about their products or services to the target consumers. Marketers tend to believe that all consumers around the world have similar needs as well as desires and that the global market is growing increasingly homogeneous (Chan et al, 2007). Therefore they try to capture the market through advertising without considering what customers expect from the firms. Due to the rapid growth in the media, all most all firms use TV as their media of promotion to grasp the target market. The Sri Lankan structure of advertising industry is also affected by globalization. At present, there are number of private and government advertising companies inSri Lanka. The advertising companies are also affected by the local FMCG companies. Due to the arising completion, companies should involve in vast promotions in order to capture the market before their competitors. It is believed that there is a relationship between TV promotions and buying behavior of consumers. In order to identify what the customer expects from marketers, it’s vital to carry out a research on how ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry inSri Lanka? 1.2 PROBLEM STATEMENT How ethical and unethical TV advertisements affect on consumer buying behavior in FMCG industry in Sri Lanka?    1.3 PROBLEM JUSTIFICATION The companies that are operating in the FMCG industry inSri Lankashould focus on increasing their sales through identifying their customer expectations. Today almost all the organization around the world, use TV advertisements as a way of conveying the message about their product to the target market. Therefore it is important for marketers to identify the consumer perception about ethical and unethical TV advertisements and its impact on the company sales. Most of the companies do not analyze their customer expectations before they telecast their advertisements on TV. This has created a contradictory situation in the society which may result in negative perceptions about the product which is promoted through the advertisement. R.C. Earnest (2007), who conducted a research on ethnically targeted advertising, has found that â€Å"there were negative attitudinal, emotional, and behavioral reactions by those who are not targeted, which may result in a drop of sales.† With the arising competition, it’s important for organizations to find out the ways and means of satisfying customers in order to make the existing customer retain with the company and attract new customers through vast promotions. The level of understanding of what local customer expect from the marketers when they are doing their promotions through television is, questionable. It is important for organizations to understand and examine the impact of TV advertisements on consumer buying behavior in order to be successful in the future. 1.4 OBJECTIVES To identify how consumers react to unethical and ethical TV advertisements done by FMCG industry inSri Lanka. To find out the impact on buying behavior of the consumers depending on the ethicality and unethicality of the TV advertisements. To find out the relationship between different types of advertisements and buying behavior To find out what type of advertisements attracts more customers towards the product. To recommend alterations to enhance the quality of suitable TV advertisements inSri Lanka. 1.5 SIGNIFICANCE OF THE STUDY Companies The buying behavior of the consumers would be analyzed with regard to the TV advertisements done by companies who are operating in the FMCG industry inSri Lanka. This study will enable the companies to understand their consumers and plan their future promotions in a way in which it will increase customers’ satisfaction. The study also emphasis on possible consequences that may arise in the long run if the company target only one ethnic or religious group in their advertisements. It will also enable the companies to get an idea about the effectiveness of using Indian and other foreign TV advertisements in Sri Lankan context. As this study enables to indentify customer’s perception of the ethical and unethical advertisements, the companies would be able to fulfill customer expectations by providing what customers perceive as ethical. It will create positive attitudes towards the product and the company, ensuring their sales would not drop as a result of an unethical advertisement. Consumers As the study focuses on customer perception regarding ethical and unethical advertisements, the customers will be able to watch TV advertisements without feeling uneasy and embarrassed and they wouldn’t become offended regarding controversial advertisements Further as the production of unethical advertisements diminishes due to the awareness created among the advertising firms through the study and the consumer would be able to grasp the exact message which the company wishes to deliver to the customers when the advertisement is devoid of unethical content. The study will provide an opportunity for the customers to express their views on ethical and unethical TV advertisements. Advertising firms As the study provides details regarding the factors that should be considered when producing TV advertisements for Sri Lankan audience, the advertisement firms will be benefited in terms of understanding the target audience and to be more responsible about the content of the advertisements. The study will specify on what is ethical and what is unethical in terms of customer perspective, which should be the main concern of the advertising firms. Through the provided recommendations the firms can improve the quality of their advertisements, meeting customer expectations which will enable them to serve the society better. 1.6 SCOPE AND THE LIMITATIONS OF THE STDY. Limitation associated with this study begins with the nature of sample, which are the working women in selected areas whose minimum educational level would be the completion of GCE (A/L) and the advertisements done by companies who are operating in the FMCG sector inSri Lankawithin the time period of 2007-2008. The above mentioned sample is selected based on following assumptions: As the society acceptance is more towards the working females, the data gathered through them would be more reliable. Minimum educational level is specified considering the fact that they are knowledgeable enough to distinguish what is ethical and unethical. Further the selected area would beColombomunicipal council and the time period is specified due to time limitation and ease of data gathering. The study is carried out considering only a group of customers which might cause biasness in the findings. Selection of TV as media of advertising and FMCG industry are limiting the study to one particular sector. CHAPTER 2 2.1LITERATURE â€Å"Ethics of advertising intends to ensure that advertisers and consumers co-exist without being harmed by the messages of advertisements.† Ethical advertising provides information regarding the product without harming any parties involved as well as people who watch.â€Å"Unethical advertising, by contrast, deceives consumers by concealing significant facts about a product or service.† Unethical do not satisfy the interests and expectations of the consumers (AcaDemon, 2008) 2.2 LITERATURE REVIEW Numbers of researches around the world have carried out research to find out if there exists a relationship between TV advertisements and the buying behavior. Implications for the Western World It is interesting to observe that TV advertisements have an impact on the Buying behaviors of the New Zealandcustomers. A group of researchers who carried out a research â€Å"to examine what influences perceptions of infomercial advertising effectiveness among a sample of actual infomercial buyers† (Martin et al, 2002), have found that the consumers included in the sample which was 2,670 customers who had bought one of six different products advertised within two weeks, has admitted that the infomercial advertisements (Appendix 1) had been effective in getting them to buy the product (Martin et al, 2002). Unlike most researchers, this group has identified a relationship between a demographic factor which is age and the buying behavior of the consumers. According to the findings of Martine et al, (2002) age impacted how consumers view infomercials, as did the product type purchased. Hypotheses Ho1 and Ha1 were developed according to the findings of this study. Barrio-Garcia Luque- Martinez (2003) who conducted a research inSpainhad focused on a different aspect of advertising. In contrast to the above mentioned group, this group has selected the comparative advertising in order to find out the relationship between TV advertisements and buying behavior of the consumers. The study was carried out on the objective of â€Å"to provide marketing professionals with a theoretical outline that will allow them to understand the persuasive mechanism that underlies comparative advertising effectiveness, helping them in their marketing decision-making processes† (Barrio-Garcia Luque- Martinez, 2003). Comparing to the above group, this group had identified a negative relationship between advertisements and buying behavior of the consumers. The findings of the study states that, â€Å"increase in comparative advertising intensity negatively affect towards the brands advertised and also purchase intensions† (Barrio-Garcia Luque- Martinez , 2003). In order to gather data, they have used relatively a small sample which consisted of 720 consumers selected from four geographical areas ofSpain. The finding of this study was utilized in order to develop Hypotheses Ho2 and Ha2. Petrovici Marinov (2007), two British researchers have also concentrated on how TV advertisements affect on buying behavior of the consumers. They have used a different approach to attempt the research objective which is â€Å"to explore the relationship between determinants and primary antecedents of advertising and attitudes to advertising in the context of European Union accession countries† (Petrovici Marinov, 2007). Even though the sample selected was small (797 respondents) comparing to New Zealand researches (sample of 2,670 respondents), this group has selected their sample from two different countries (Romania and Bulgaria) which helps to broaden their study further and their findings are more reliable as they have conducted face-to-face interviews with the respondents. It is proved that brand recognition and acquisition can be achieved through realistic, truthful and fair advertising (Petrovici Marinov, 2007). Hypotheses Ho3, Ha3 and Ho4, Ha4 were developed in rel ation to the findings of this study. Romani (2006) who conducted the research inItalyhas used different types of variables compared to other western researches to test the relationship between TV advertisements and buying behavior. The variables used in this study were, willingness to buy the advertised product, trustworthiness towards the source of information and completeness or clarity of price information contained in the advertisement. The researcher has used qualitative and experimental studies in order to identify the misleading price communication strategies and consumer response to those advertisements. The respondents sample were very small (480) compared to above mentioned studies which is a drawback of the study. The conclusions drawn from the study show that there is a negative relationship between price misleading advertisements and the customer’s willingness to buy and there is a positive relationship between trustworthiness towards the source of information. The objective of the study was to †Å"investigate consumers’ reactions to advertisements containing misleading information on price† (Romani, 2006). Development of hypotheses Ho5, Ha5 and Ho6, Ha6 were based on the findings of this study. Implications for Asian countries According to R.C. Earnest (2007), â€Å"Unintended audiences often view advertisements targeted at other groups and make decisions regarding the advertisement, brand and company behind the advertising which affect future consumer behavior†. The objective of the study was â€Å"to extend current knowledge on advertising effects on those not targeted by noting unintended consequences on attitudinal, emotional and behavioral reactions† R.C. Earnest (2007). A similar type of sample which Petrovici Marinov (2007), used in their study was utilized in order to gather data. Instead of selecting the sample from two countries, R.C. Earnest (2007) has selected the sample from two distinct ethnic groups (Malay and Chinese) inKuala Lumpur,Malaysia. A fair number of respondents (200 Chinese and 199 Malays) were selected from each group and data were gathered by means of a questionnaire which was based on fiction advertisements targeted at dominant and non- dominant ethnic groups inM alaysia. Hypotheses Ho7 and Ha7 were developed on the basis of findings of this study. Chan McNeal (2003) have concentrated on an atypical aspect of how TV advertisements influence on buying behavior of the consumers. They have emphasized on parent- child communications about consumption and advertising which distinguish their study from the others. Comparatively a large sample (1,665) of parents with children aged 6 to 14 were selected from 3 cities inChinaand a questionnaire is being distributed in order to gather data. Out of all the findings of their study most relevant finding to the current study is that, pluralistic and consensual parents take their children’s opinions about advertisements in to consideration when consuming certain products. Implications for neighbor country A study conducted by Fam Grosh (2007) has derived an interesting finding from the data they gathered using 1,000 urban young adults. Even the sample selected was relatively low compared to the  Ã‚   Martin et al’s, (2002) study, the sample was drawn from five Asian countries includingIndia. The method that they have used to gather data was telephone interviews which distinguish this study from the above mentioned studies. The respondents were questioned on their thoughts about the TV advertisements that they liked, product that was being advertised and purchase intensions. The objective of the study was â€Å"to examine likeable executional techniques in advertising across five Asian countries and their impact on purchase intension† (Fam Grosh, 2007). The researchers found that unlike in the all other four countries India is the only country where the respondents’ react for the likeable executional tools and likeable attributes such as soft sell and relevant to me, has positively affected the respondents’ decision to buy more of a product/ brand after they exposure to the advertisement (Fam Grosh, 2007). Further most interesting finding of the study is that unlike in other countries Indian customers have responded negatively to advertisements in which children misbehave. Hypotheses Ho8 and 8were constructed with relevant to the findings of this study. Above discussed literature illustrates that advertisements have a significant impact on consumer buying behavior. CHAPTER 3 3.1 CONCEPTUAL FRAMEWORK The following variables are derived from the literature provided in chapter 2. Independent Variables  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Dependent Variables 3.2 HYPOTHESES Ho1: There is no relationship between infomercial advertisements and buying behavior. Ha1: There is a relationship between infomercial advertisements and buying behavior. Ho2: There is no relationship between Comparative Advertisements and buying behavior. Ha2: There is a relationship between Comparative Advertisements and buying behavior. Ho3: There is no relationship between Realistic Advertisements and buying behavior. Ha3: There is a relationship between Realistic Advertisements and buying behavior. Ho4: There is a negative relationship between Truthfulness of the information provided and the  Ã‚   buying behavior. Ha4: There is a positive relationship between Truthfulness of the information provided and the  Ã‚   buying behavior. H05: There is no relationship between Trustworthiness of the source and buying behavior. Ha5: There is a relationship between Trustworthiness of the source and buying behavior. Ho6: There is no relationship between Price misleading advertisements and buying behavior. Ha6: There is a relationship between Price misleading advertisements and buying behavior Ho7: There is a negative relationship between ethnically targeted advertisements and buying behavior. Ha7: There is a positive relationship between ethnically targeted advertisements and buying behavior. Ho8: There is a negative relationship between Children misbehaved advertisements and buying behavior. Ha8: There is a positive relationship between Children misbehaved advertisements and buying behavior. 3.3 METHODOLOGY Population, sampling and statistical approach will be discussed under this topic.   3.4 POPULATION AND SAMPLE. Selected population for in order to gather data is working women inColombodistrict with a minimum education level of G.C.E (A/L). Below diagram elaborates the selection of sample. The sampling method adapted is a proportionate probability area sampling technique. Where the selected sample of individuals was chosen based on their geographical location (Colombo District) and were further chosen based on if they were employed and had completed the G.C.E (A/L). Since the sample is larger than 35, hence, this can be categorized as a parametric test. Note: 16.7% is the whole Female, employed and above G.C.E (A/L) rate 19,886,000 is the whole Sri Lankan population 2,421,000 is the wholeColombodistrict population 647,100 is the whole population ofColombomunicipal council 210,546 is the whole population of Dehiwala municipal council 117,563 is the whole population of Moratuwa municipal council 116366 is the whole population of Sri Jayewardenepura municipal council 3.5 STATISTICAL APPROCH According to the table provided in the Appendix 1, multiple regression analysis should be used to analyze data. Further Martine et al. (2002) also have used the multiple regression method to analyze data in their study. In order to gather data five point Likert scale would be adapted as previous researches, Chan McNeal (2003) and Martin et al (2002) have also used the same scale to gather data. CHAPTER 4 4.1 CONCLUSION The proposed study analyzes the impact of ethical and unethical TV advertisements on buying behavior of the consumers in FMCG industry inSri Lanka. Further the study analyses the relationship of how different types of TV advertisements affect on the buying behavior of the consumers using a sample of 104 working women inColombodistrict who have completed A/L examination. Literature review of the current study provides sufficient evidence of past researches which have discussed the similar relationships between the variables selected. Further the study enables the marketers to understand the customer well and as a result they will be able to fulfill consumer expectations through their advertisements. References Chan et al. 2007, ‘Consumers response to offensive advertising: a cross cultural study’, International Marketing Review, vol.24, no.5, pp.606-628. R.C. Earnest 2007, ‘Ethnically targeted advertising views of those not targeted’, Asia Pacific Journal of Marketing, vol.19, no.3, pp.265-285. Martin et al. 2002, ‘Infomercials and advertising effectiveness: an empirical study’, Journal of consumer marketing, vol.19, no.6, pp.468-480. Barrio-Garcia Luque- Martinez 2003, ‘Modeling consumer response to differing levels of comparative advertising’, European Journal of Marketing, vol.37, no.1/2, pp.256-274. Petrovici Marinov 2007, ‘Determinants and antecedents of general attitudes towards advertising’, European Journal of Marketing, vol.41, no.3/4, pp.307-326. Romani 2006, ‘Price misleading advertising: effects on trustworthiness toward the source of information and willingness to buy’, Journal of product and brand management, vol.15, no.2, pp.130-138. Chan McNeal 2003, ‘Parent-child communications about consumption and advertising in China’, Journal of consumer marketing, vol.20, no.4, pp.317-334. Fam Grosh 2007, ‘Cultural values and effective executional techniques in advertising’, International Marketing Review, vol.24, no.5, pp.519-638. City population 2008, Sri Lanka , [Online], Available: citypopulation.de/SriLanka.html [Accessed 3rd December 2008] Department of Census statistics 2006, Bulletin of Labor Force Statistics, [Online], Available: statistics.gov.lk/samplesurvey/labourforce/mainpage.pdf [Accessed 3rd December 2008] AcaDemon 2008, ‘Papers on Ethical Advertising and similar term paper topics’, [Online], Available: academon.com/lib/paper/31480.html [Accessed 10th December 2008] Appendix (Statistical Approach)    INDEPENDENT VARIABLE DATA TYPE DEPENDENT VARIABLE DATA TYPE:Buying behavior SELECTED STATISTICAL METHOD INDEPENDENT VARIABLE 1:Infomercial advertisements Interval Interval Multiple Regression INDEPENDENT VARIABLE2:Comparative advertisements Interval Interval Multiple Regression INDEPENDENT VARIABLE3:Realistic advertisements Interval Interval Multiple Regression INDEPENDENT VARIABLE4:Truthfulness of the information provided Interval Interval Multiple Regression INDEPENDENT VARIABLE 5:Trustworthiness of the source Interval Interval Multiple Regression INDEPENDENT VARIABLE 6:Price misleading advertisements.   Interval Interval Multiple Regression INDEPENDENT VARIABLE 7: Ethnically targeted advertisements   Interval Interval Multiple Regression INDEPENDENT VARIABLE 8: Children’s misbehave advertisements    Interval Interval Multiple Regression Appendix 2 (Operationalisation) Types of variables Measurement Questions/ Description Type of Data Independent Variables Infomercial advertisements Likert Scale I feel that infomercial advertisements make me buy the product compared to other advertisements. Interval Comparative advertisements Likert Scale Comparative advertisements annoy me Interval Realistic Advertisements Likert Scale I feel that realistic advertisements convince me more to buy the advertised product. Interval Truthfulness of the information provided in the advertisements Likert Scale I tend to purchase the product if the advertised information is trustworthy. Interval Trustworthiness of the source Likert Scale I believe that TV advertisements are more reliable than other sources. Interval Price misleading advertisements Likert Scale Price misleading advertisements makes me reconsider when buying the relevant product. Interval Ethnically target advertisements Likert Scale Advertisements targeting an ethnic group discourage me to purchase the product. Interval Children misbehave in advertisements Likert Scale I reject buying products that are advertised using children’s misbehaviour. Interval Dependant Variable Buying Behaviour Likert Scale Television advertisements encourage me to buy the relevant products. Interval

The History of the Guillotine

The History of the Guillotine During the 1700s, executions in France were public events where entire towns gathered to watch. A common execution method for a poor criminal was quartering, where the prisoners limbs were tied to four oxen, then the animals were driven in four different directions ripping the person apart. Upper-class criminals could buy their way into a less painful death by hanging or beheading. The guillotine is an instrument for inflicting capital punishment by decapitation that came into common use in France after 1792 (during the French Revolution). In 1789, a French physician first suggested that all criminals should be executed by a â€Å"machine that beheads painlessly. Heritage Images / Getty Images Doctor Joseph Ignace Guillotin Doctor Joseph Ignace Guillotin was born in Saintes, France in 1738 and elected to the French National Assembly in 1789. He belonged to a small political reform movement that wanted to banish the death penalty completely. Guillotin argued for a painless and private capital punishment method equal for all the classes, as an interim step towards completely banning the death penalty. Beheading devices had already been used in Germany, Italy, Scotland, and Persia for aristocratic criminals. However, never had such a device been adopted on a large institutional scale. The French named the guillotine after Doctor Guillotin. The extra e at the end of the word was added by an unknown English poet who found guillotine easier to rhyme with. Doctor Guillotin together with German engineer and harpsichord maker Tobias Schmidt, built the prototype for an ideal guillotine machine. Schmidt suggested using a diagonal blade instead of a round blade. Leon Berger Noted improvements to the guillotine machine were made in 1870 by the assistant executioner and carpenter Leon Berger. Berger added a spring system, which stopped the mouton at the bottom of the groves. He added a lock/blocking device at the lunette and a new release mechanism for the blade. All guillotines built after 1870 were made according to Leon Bergers construction. The French Revolution began in 1789, the year of the famous storming of the Bastille. On July 14 of the same year, King Louis XVI of France was driven from the French throne and sent into exile. The new civilian assembly rewrote the penal code to say, Every person condemned to the death penalty shall have his head severed. All classes of people were now executed equally. The first guillotining took place on April 25, 1792, when Nicolas Jacques Pelletie was guillotined at Place de Grà ¨ve on the Right Bank. Ironically, Louis XVI had his own head chopped off on January 21, 1793. Thousands of people were publicly guillotined during the French Revolution. The Last Guillotine Execution On September 10, 1977, the last execution by guillotine took place in Marseilles, France, when the murderer Hamida Djandoubi was beheaded. Guillotine Facts Total weight of a guillotine is about 1278 lbsThe guillotine metal blade weighs about 88.2 lbsThe height of guillotine posts average about 14 feetThe falling blade has a rate of speed of about 21 feet/secondJust the actual beheading takes 2/100 of a secondThe time for the guillotine blade to fall down to where it stops takes 70th of a second Prunier's Experiment In a scientific effort to determine if any consciousness remained following decapitation by the guillotine, three French doctors attended the execution of Monsieur Theotime Prunier in 1879, having obtained his prior consent to be the subject of their experimentation. Immediately after the blade fell on the condemned man, the trio retrieved his head and attempted to elicit some sign of intelligent response by shouting in his face, sticking in pins, applying ammonia under his nose, silver nitrate, and candle flames to his eyeballs. In response, they could record only that M Pruniers face bore a look of astonishment.

Legalizing Marijuana Research Paper Example | Topics and Well Written Essays - 2000 words - 1

Legalizing Marijuana - Research Paper Example Although there are many voices and opinions about this topic, the legalization of the drug could support a more stable criminal justice system and prevent the consequences of arrest on citizens that far outweigh the nature of the crime. In understanding the argument for the legalization of marijuana, one must first understand what aspects of the drug is relevant to legalization. The cannabis plant is one of the oldest cultivated varieties of plants in the history of the world. There is evidence that shows that the plant was used for both clothing manufacture and for its intoxicating effects, but there is also some evidence to show that it was grown for its food potential as well (Green, 2002, p. 10). The plant has an Asian origin, although scientists have been unable to determine a specific origin as the long history of the plant defies the ability of research to trace it back to an origin. ` The cannabis plant has many uses that go beyond just the use of the leaves as an intoxicant. Henry Ford made a prototype of a vehicle using hemp (the fiber derived from the plant) based plastics for the body which turned out to be stronger than steel. He was also working on a hemp based oil product for fuel (Green, 2002, 17). Hemp fibers can be used to create natural The drug has an infamous quality as there have been tales and myths reported from the results of usage of the intoxicant. From the 13th century there are writings from Marco Polo about a Persian ruler who had disciples who committed religiously motivated murder who were inspired by the use of cannabis. There is a similar contemporary tale of Shiites who recruit assassins who are users of the drug. In a similar vein, there are stories of African white land owners addicting the Bushmen of the area to marijuana as a means of controlling them (Roffman, 2006, p. 6). All these tales describe the worst imaginable horrors that can be